Ethereum News Today: GameSquare Unveils $100 Million Ethereum Strategy Aiming for 8-14% Yields

GameSquare Holdings, Inc. has announced a conference call scheduled for July 16, 2025, at 12:00 p.m. ET to discuss its recently unveiled $100 million Ethereum treasury strategy. The call will feature Justin Kenna, GameSquare’s CEO, Ryan Zurrer, Founder of Dialectic AG, and Rhydon Lee of Goff Capital. Zurrer and Lee will provide insights into Dialectic’s proprietary Ethereum yield strategy, which is designed to generate significant value for GameSquare’s shareholders.

GameSquare’s strategy aims to leverage Dialectic’s Medici platform, which employs machine learning, automated optimization, and multi-layered risk controls to target on-chain yields of 8-14%, significantly higher than the current staking benchmarks of 3-4%. This approach is expected to drive over $10 million of incremental annual profitability, which GameSquare intends to reinvest in additional ETH asset purchases, potential share repurchases, and growth initiatives.

Justin Kenna, CEO of GameSquare, expressed enthusiasm about the strategy, stating, “After last week’s highly successful capital raise and investment in ETH, we are excited to share more details on our treasury strategy and showcase the exciting opportunity ahead.” He emphasized that GameSquare’s strategy is not just a balance sheet investment but a yield-generating business vertical with real cash flow, strengthening the company’s valuation profile and positioning it at the intersection of media, gaming, technology, and digital assets.

GameSquare’s $100 million ETH-focused treasury program is designed to generate sustainable, risk-adjusted yield through decentralized finance protocols and Ethereum ecosystem assets. The Medici platform’s advanced risk management and performance monitoring capabilities provide a strong foundation for scalable treasury deployment.

GameSquare Holdings, Inc. is a company focused on revolutionizing how brands and game publishers connect with Gen Z, Gen Alpha, and Millennial audiences. Through its next-generation media, entertainment, and technology capabilities, GameSquare drives compelling outcomes for creators and maximizes brand partners’ return on investment. The company’s platform offers award-winning marketing and creative services, leading data and analytics solutions, and amplifies awareness through FaZe Clan Esports, one of the most prominent and influential gaming organizations.

GameSquare’s mission is to reshape the landscape of digital media and immersive entertainment, with one of the largest gaming media networks in North America. The company’s forward-looking statements, which include discussions about future performance, revenue, growth, and profitability, are based on expectations, estimates, and projections as of the date of the news release. These statements are subject to known and unknown risks, uncertainties, and other factors that may cause actual results to differ materially from those expressed or implied.