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eToro is advancing its integration of traditional finance with blockchain technology by announcing plans to tokenize U.S.-listed stocks on the Ethereum blockchain. The platform will enable users to trade tokenized versions of these assets 24/5, extending its existing extended-hours trading model. The initiative, revealed during a global webinar titled “eToro Unlocked: Trade Without Boundaries,” marks a strategic step toward a fully tokenized financial ecosystem. The tokenized stocks will represent fractional ownership of underlying equities via ERC-20 tokens, ensuring cross-chain compatibility and seamless transfers between blockchain networks [1]. CEO Yoni Assia emphasized that the move aims to democratize finance by removing geographical and temporal barriers, allowing users to trade in real-time regardless of market hours. “Tokenization removes boundaries, providing transparency and control,” he stated [2].
The initial rollout will include 100 of the most popular U.S.-listed stocks and exchange-traded funds (ETFs), with the tokenized assets expected to go live in August 2025 [3]. This offering builds on eToro’s existing tokenized commodities, such as gold and silver, and aligns with its broader vision of bridging traditional markets with decentralized finance (DeFi). The 24/5 trading model, which has already expanded the platform’s global reach, will now be further enhanced by Ethereum’s infrastructure. According to the company, tokenization facilitates real-time trading by enabling users to respond immediately to market events, a feature previously limited by traditional market schedules [4].
The initiative also reflects growing interest in blockchain-based financial instruments, with Ethereum’s smart contract capabilities positioned as a critical enabler. Tokenized stocks will be quoted at the same price as their underlying assets, ensuring alignment with market values. This approach contrasts with traditional fractional shares, which require intermediaries for execution. By leveraging Ethereum’s network,
aims to reduce settlement times and increase liquidity, potentially attracting institutional and retail investors seeking greater flexibility [5].While eToro has not disclosed specific metrics for the project’s scalability or adoption targets, the company’s focus on user control and accessibility underscores its competitive positioning in the evolving crypto-trading landscape. The move could also stimulate broader adoption of Ethereum-based tokens beyond the cryptocurrency sphere, particularly as regulatory clarity around tokenized assets develops. Notably, eToro’s partnership with Ethereum remains unaddressed by the blockchain’s core developers, who have not yet commented on the collaboration. However, a scheduled Q&A session on July 30, 2025, may provide further insights into the technical and strategic alignment between the two entities [6].
The announcement comes amid a period of volatility for Ether (ETH), Ethereum’s native cryptocurrency, which saw a 1.3% decline in the 24 hours following the news. Analysts have not directly linked this price movement to eToro’s announcement, highlighting that broader market sentiment and macroeconomic factors likely played a larger role [7]. Nonetheless, the partnership signals Ethereum’s growing role as a backbone for traditional financial innovation, particularly in sectors like equities trading, where blockchain’s advantages in transparency and efficiency are most pronounced.
Sources:
[1] Seeking Alpha, [https://seekingalpha.com/news/4473688-etoro-plans-to-launch-tokenized-stocks-on-ethereum-blockchain](https://seekingalpha.com/news/4473688-etoro-plans-to-launch-tokenized-stocks-on-ethereum-blockchain)
[2] CoinCentral, [https://coincentral.com/etoro-expands-global-reach-with-24-5-trading-and-ethereum-based-stocks-in-the-u-s/](https://coincentral.com/etoro-expands-global-reach-with-24-5-trading-and-ethereum-based-stocks-in-the-u-s/)
[3] Watcher.Guru, [https://www.watcher.guru/etoro-tokenized-stocks-launch/](https://www.watcher.guru/etoro-tokenized-stocks-launch/)
[4] Morningstar, [https://www.morningstar.com/news/globe-newswire/9502199/etoro-continues-journey-towards-a-tokenized-future-with-launch-of-245-trading-futures-and-tokenized-stocks](https://www.morningstar.com/news/globe-newswire/9502199/etoro-continues-journey-towards-a-tokenized-future-with-launch-of-245-trading-futures-and-tokenized-stocks)
[5] AInvest, [https://www.ainvest.com/news/ethereum-news-today-etoro-launches-tokenized-stocks-ethereum-24-5-trading-defi-integration-2507/](https://www.ainvest.com/news/ethereum-news-today-etoro-launches-tokenized-stocks-ethereum-24-5-trading-defi-integration-2507/)
[6] The Industry Spread, [https://theindustryspread.com/etoro-to-launch-tokenized-trading-of-u-s-stocks-and-futures/](https://theindustryspread.com/etoro-to-launch-tokenized-trading-of-u-s-stocks-and-futures/)
[7] Crypto News, [https://crypto.news/etoro-to-launch-tokenized-u-s-stocks-on-ethereum/](https://crypto.news/etoro-to-launch-tokenized-u-s-stocks-on-ethereum/)

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