Ethereum News Today: Ethereum Gains Corporate Clout as Yunfeng Buys $44M in ETH

Yunfeng Financial Group, a Hong Kong-listed financial services firm linked to Alibaba founder Jack Ma, has made a significant move into the cryptocurrency space by purchasing 10,000 ETH for $44 million. The acquisition, disclosed in a voluntary announcement, aligns with the company’s broader strategy to expand into Web3, real-world assets (RWAs), digital currencies, and artificial intelligence. The company explained that ETH would serve as a reserve asset to support RWA tokenization, technological innovation, and the integration of finance with Web3 infrastructure. Yunfeng plans to classify the ETH as an investment asset on its balance sheet, reducing reliance on traditional fiat currencies while diversifying its asset base [1].

The move places Yunfeng among an increasing number of publicly listed firms adopting ether treasury strategies. Notable examples include BitMine Immersion Technologies, which recently expanded its ETH holdings to 1.95 million tokens valued at $8.69 billion, and SharpLink Gaming, which added 797,704 ETH to its treasury. These acquisitions are part of a broader trend of institutional and corporate entities treating ETH as a strategic reserve, with structured entities now holding 4.44 million ETH valued at around $19 billion, representing 3.67% of Ethereum’s total supply [2].

Yunfeng’s decision to allocate a portion of its capital to ETH reflects growing confidence in Ethereum as an institutional-grade asset. The company emphasized that the purchase was funded through internal cash reserves and noted that the move is consistent with its long-term expansion plans. The ETH will also be used to explore potential applications within Yunfeng’s insurance and fintech operations, further aligning the firm’s business model with the evolving digital economy. However, the company also acknowledged the volatility of cryptocurrencies and advised shareholders to exercise caution [3].

This trend is supported by broader market dynamics. Ethereum ETF inflows have surged, with the BlackRock Ethereum ETF leading the charge, attracting $968.2 million in net inflows in the most recent week. Fidelity’s FETH and Grayscale’s Mini Ethereum ETF also saw substantial inflows. These developments indicate a growing appetite for Ethereum among institutional investors, particularly as the cryptocurrency continues to consolidate its position as a key asset in the Web3 ecosystem. Meanwhile, whale activity has shown a shift from Bitcoin to Ethereum, with one large holder recently purchasing nearly 97,000 ETH in a single transaction worth $433 million [4].

The impact of such accumulation is evident in Ethereum’s price performance. As of early September 2025, ETH was trading around $4,375, having dipped about 11% from its August high. Despite this, the overall market sentiment remains bullish, with analysts citing Ethereum’s robust infrastructure and growing institutional adoption as key drivers. Strategic ETH reserve data indicates that corporate and institutional entities added over $1.2 billion worth of Ethereum in a recent week, further reinforcing the cryptocurrency’s appeal as a reserve asset. The Ether Machine, another major player, raised $654 million in ETH, bringing its total holdings to over 345,000 tokens [5].

Yunfeng’s strategic move into Ethereum underscores the evolving landscape of corporate treasury management in the digital age. As more firms seek to diversify their reserves and integrate blockchain technology into their operations, Ethereum’s role as a foundational asset is likely to grow. The company’s purchase not only reflects confidence in Ethereum’s long-term potential but also signals a broader shift in how financial institutions are adapting to the opportunities presented by Web3 and digital currencies.

Source:

[1] title1 (https://www.coindesk.com/business/2025/09/02/jack-ma-linked-yunfeng-financial-to-build-ether-treasury-starting-with-usd44m-eth-purchase)

[2] title2 (https://cointelegraph.com/news/yunfeng-financial-10000-eth-web3-expansion)

[3] title3 (https://finance.yahoo.com/news/jack-ma-linked-yunfeng-buys-172820741.html)

[4] title4 (https://bravenewcoin.com/insights/ethereum-eth-price-prediction-ethereum-targets-6k-8k-as-1-2b-institutional-buys-fuel-breakout)

[5] title5 (https://247wallst.com/investing/2025/09/04/bitmines-358-million-ethereum-haul-fueling-eths-wall-street-surge/)