Ethereum News Today: Ethereum Faces Calls for PR Overhaul as Price Dips 6.8% and Daily Addresses Surge

Ethereum is facing growing calls for a strategic shift in its public relations and communication efforts, as critics argue that the network’s real-world impact is not being adequately conveyed beyond the crypto community. Despite technical upgrades like the Merge and the recent Pectra update, many believe Ethereum’s value proposition remains misunderstood by mainstream audiences [1]. The network’s role in facilitating stablecoin transactions, powering decentralized finance (DeFi), and enabling humanitarian aid in conflict and inflation-stricken regions has largely gone unnoticed, according to industry observers [1].

The debate centers around the idea that Ethereum does not need another technical upgrade but rather a more effective communication strategy to highlight its contributions to financial inclusion and infrastructure. This includes showcasing how Ethereum is used in practical applications such as cross-border remittances, freelance income in restricted markets, and emergency funding in war zones [1]. These use cases, while impactful, have struggled to gain traction in mainstream media, where more media-savvy protocols like Solana and Avalanche have captured attention with flashy campaigns and partnerships [1].

Ethereum’s recent price performance has been mixed, with the token falling 3.7% in the last 24 hours and 6.8% over the past seven, exacerbating bearish sentiment. A whale recently increased a short position by 20,000 ETH with 20x leverage, further contributing to market uncertainty [2]. However, on-chain data reveals a surge in daily active addresses, reaching 841,100 in July—the highest level in a year—indicating that the network is still attracting significant usage despite price volatility [3].

Institutional interest in Ethereum remains strong, particularly through the growing Ethereum ETF landscape. On August 1, ten spot Ethereum ETFs collectively absorbed 8,183 ETH, valued at around $29.83 million. BlackRock’s ETHA led the inflow, taking in 4,841 ETH, bringing its total holdings to over 3 million ETH, valued at $11.04 billion [4]. This reflects continued confidence from institutional investors in Ethereum’s long-term potential.

Analysts are divided on Ethereum’s near-term outlook. Galaxy Digital CEO Mike Novogratz has maintained a bullish stance, predicting that Ethereum could surpass $4,000 by the end of 2025 [5]. His optimism is based on the network’s growing institutional adoption, especially in staking and treasury management. Meanwhile, on-chain analyst Ali Martinez noted that the recent rise in daily active addresses correlated with Ethereum’s July price increase but warned that the subsequent drop may signal a slowdown in user engagement [6].

Looking ahead, Ethereum’s technical roadmap includes the Fusaka upgrade, expected in November, which will build on the success of the Pectra update from earlier in 2025 [7]. These upgrades aim to enhance the network’s speed and capacity without compromising decentralization. The network’s transition to proof-of-stake in 2022 already reduced energy consumption by over 99%, improving its environmental profile and setting the stage for future scalability.

Despite these advancements, Ethereum must address its public image challenge. The argument that it “needs a PR team” reflects a growing consensus that the network’s real-world impact—handling $28 trillion in stablecoin transactions in 2024 and powering tokenized equities, prediction markets, and money market funds—is not widely understood outside the crypto community [1]. The focus now is not just on technical innovation but also on storytelling and communication.

Ethereum has already proven itself as a reliable and robust infrastructure, trusted by institutions like Robinhood, Deutsche Bank, and BlackRock. However, for Ethereum to continue growing beyond its current user base, it must articulate its value more clearly and effectively to the broader public [8]. The network is no longer just a concept; it is becoming a lifeline for many, solving real-world financial challenges in a world increasingly distrustful of centralized institutions.

Sources:

[1] https://crypto.news/ethereum-doesnt-need-another-upgrade-it-needs-pr-team/

[2] https://www.ainvest.com/news/ethereum-price-drops-2-5-whale-increases-short-position-20-000-eth-2508/

[7] https://www.aol.com/1-big-reason-buy-ethereum-124100361.html

[8] https://u.today/guides/ethereum-turns-10-here-are-10-key-milestones-to-remember