Ethereum News Today: Doodles' NFT-Cereal Fusion: Merging Playful Nostalgia with Mainstream Appeal

Doodles, the Ethereum-based NFT project known for its vibrant cartoon characters, has launched a limited-edition collaboration with Kellogg's Froot Loops cereal brand, marking a new phase in its strategy to blend digital collectibles with mainstream consumer products. The partnership debuted 500 custom-designed cereal boxes, priced at $50 each (excluding cereal), featuring the iconic Froot Loops rainbow toucan merged with Doodles' pastel-colored characters. Each box includes a digital NFT minted on Coinbase's Ethereum layer-2 network, Base, which is delivered to purchasers as a collectible. The limited run sold out within hours of its October 1, 2025, launch, underscoring the brand's appeal to both NFT enthusiasts and pop culture consumers title1^[1].

The collaboration aligns with Doodles' creative ethos, as emphasized by CEO Scott "Burnt Toast" Martin. "Froot Loops evokes nostalgia for Saturday mornings and carefree childhood, which resonates with Doodles' mission of bright, playful aesthetics," Martin stated. The partnership also includes signed boxes and one original sketch by Martin, enhancing the collectibility of the 500-piece run. The project's NFT floor price, currently at 8.169 ETH ($3,500), has shown resilience despite broader market volatility, reflecting sustained demand for the collection title1^[1].

This collaboration follows Doodles' previous partnerships with major brands such as McDonald's and Adidas. In 2024, the brand appeared on McDonald's McCafe holiday coffee cups, and in 2023, it collaborated with Adidas on physical merchandise. These ventures reflect Doodles' strategy to expand beyond digital art into tangible experiences, fostering brand recognition among non-crypto-native audiences. The Froot Loops partnership builds on this momentum, leveraging Kellogg's legacy in cereal branding to amplify Doodles' cultural footprint title1^[1]title2^[2].

The integration of NFTs into physical products also highlights Coinbase's Base network as a key infrastructure partner. The NFTs in the Froot Loops collaboration are minted on Base, which Coinbase has positioned as a scalable solution for consumer-facing blockchain applications. The project's success has driven short-term price movements in Doodles' NFT market, with the floor price rising from 0.78 ETH to 0.84 ETH within hours of the announcement title2^[2].

Doodles' recent strategic shift under Martin's leadership has focused on "risk, disruption, and radical transparency," moving away from earlier corporate structures. The launch of the DOOD token on Solana in May 2025 further underscores the project's ambition to create a utility-driven ecosystem. While the token's initial market cap dropped from $100 million to $52 million post-launch, the team attributes this to expected sell pressure from airdropped tokens and remains optimistic about long-term adoption .

The collaboration's success has been met with enthusiastic community feedback, according to Martin. "Our community loves seeing the brand in everyday spaces," he said, noting that the partnership demonstrates Doodles' ability to bridge digital and physical realms. With a history of high-value NFT sales-such as Doodle 6914 fetching 296.69 ETH ($1.05 million) in early 2022-the project continues to solidify its status as a "blue-chip" NFT collection .

Doodles' expansion into physical products and mainstream collaborations reflects a broader trend of NFT brands seeking to establish cultural relevance beyond speculative trading. By partnering with established consumer goods companies, Doodles aims to introduce blockchain-based collectibles to wider audiences, aligning with its vision of becoming a "decentralized storytelling movement" .