Ethereum News Today: Coinbase Expands U.S. Offerings With Tokenized Stocks and Prediction Markets

Coinbase, a leading global cryptocurrency exchange, is preparing to introduce tokenized stocks, prediction markets, and early-stage token sales to U.S. users, aiming to establish an "all-in-one trading platform" that combines traditional and digital financial instruments [1]. The company’s VP of Product, Max Branzburg, emphasized that these new services will be launched domestically in the coming months, offering a seamless experience for trading a wide array of on-chain assets [1]. A marketing video further reinforces this vision of integrating various asset classes within a single interface.

The expansion is part of a broader strategy outlined in Coinbase’s Q2 2025 Shareholder Letter, which highlights the company’s work on integrating decentralized exchange (DEX) trading into the Base App. This development will enable users to access millions of digital assets without leaving the platform, with the ultimate goal of bringing derivatives and real-world assets onchain [2]. The move aligns with the increasing interest in tokenized securities and prediction markets across the crypto industry, including recent innovations by platforms such as eToro, which launched Ethereum stocks and 24/5 trading in the U.S. [3].

Competition in the prediction market space is intensifying, with Coinbase facing challenges from Kalshi—the only federally licensed prediction market in the U.S.—and global platforms like Polymarket, which is preparing to re-enter the U.S. market after acquiring a licensed derivatives trading platform [1]. In the tokenized stocks segment, Coinbase will compete with Robinhood, Gemini, and Kraken, although those platforms currently limit their offerings to non-U.S. investors [1].

Coinbase has also forged a partnership with JPMorgan Chase, enabling Chase customers to fund their Coinbase accounts using credit cards and potentially convert loyalty points into stablecoins [4]. This integration is expected to lower barriers for traditional investors looking to enter the crypto space, potentially setting a precedent for future collaborations between traditional financial institutions and crypto platforms.

These developments coincide with a more accommodating regulatory environment in the U.S., where the securities regulator has outlined plans to modernize capital markets to better support crypto innovation [5]. The regulatory shift, combined with Coinbase’s infrastructure and market reach, positions the platform to play a pivotal role in the evolving financial landscape.

By consolidating diverse asset classes into a single onchain platform, Coinbase is aiming to attract a broader user base and simplify interactions between traditional and digital finance. If successful, this strategy could redefine how consumers and institutions engage with financial products. As the company moves forward with its rollout, the broader market will closely monitor the impact on user behavior and industry trends.

Source:

[1] title1: Coinbase to launch tokenized stocks, predictions markets in U.S. in coming months

url1: https://www.cnbc.com/2025/07/31/coinbase-to-launch-tokenized-stocks-predictions-markets-in-us-in-coming-months.html

[2] title2: Q2'25 Shareholder Letter

url2: https://investor.coinbase.com/files/doc_financials/2025/q2/Q2-2025-Shareholder-Letter.pdf

[3] title3: eToro Reveals Ethereum Stocks and 24/5 Trading in US

url3: https://bravenewcoin.com/sponsored/presale/etoro-reveals-ethereum-stocks-and-24-5-trading-in-us-new-cryptos-to-soar

[4] title4: Coinbase Partners With JPMorgan to Link Chase Accounts to Crypto Exchange

url4: https://www.blocmates.com/news-posts/coinbase-partners-with-jpmorgan-to-link-chase-accounts-to-crypto-exchange

[5] title5: US Securities Regulator Lays Out Sweeping Plans to Accommodate Cryptocurrencies

url5: https://money.usnews.com/investing/news/articles/2025-07-31/us-securities-regulator-lays-out-sweeping-crypto-friendly-agenda