Ethereum News Today: BNB Reaches $858 All-Time High as Institutional Demand and Binance Strategies Fuel 93% Trading Volume Surge

BNB, the native token of Binance’s blockchain ecosystem, reached an all-time high above $858 on July 28, 2025, marking a significant milestone for the digital asset and the broader crypto market. The surge followed a week of consistent gains, with the token posting six consecutive days of upward movement and achieving a 24-hour trading volume surpassing 93% of its historical averages. At the time of the peak, BNB’s market capitalization exceeded $119 billion, outpacing that of Nike, which stood at $112.6 billion [1]. The rally reflected growing institutional demand and increased adoption of the token across decentralized finance (DeFi) platforms and cross-chain settlements.

The price breakthrough was preceded by strategic developments from Binance, including expanded fiat on-ramp options in key markets and a broader industry optimism driven by clearer regulatory frameworks. Binance’s founder, Changpeng Zhao (CZ), highlighted the ecosystem’s progress in a July 23 X post, crediting stakeholders such as BTC and ETH holders, meme traders, and utility builders for the token’s momentum. The post underscored the exchange’s role in fostering innovation and resilience within the crypto sector [1].

Binance’s user base also expanded in tandem with BNB’s performance, surpassing 282.5 million registered users by July 28. The figure, reported as part of the exchange’s 8th-anniversary milestone, reflects the growing trust in the platform and its utility token [1]. Analysts attributed the price surge to a combination of factors, including BNB’s role as a fee token on the Binance Smart Chain (BSC) and macroeconomic tailwinds such as the U.S. Federal Reserve’s dovish policy shift. However, some experts cautioned that BNB’s sustainability at these levels depends on broader market conditions and regulatory clarity, particularly in jurisdictions like the U.S. and Europe [1].

The token’s performance reinforced its position as the fourth-largest cryptocurrency by market capitalization, trailing only Bitcoin, Ethereum, and Solana. Its rise also highlighted the expanding influence of multi-chain ecosystems, with BSC’s interoperability features attracting developers and users away from Ethereum’s congested network. Institutional adoption further accelerated, with asset managers incorporating BNB into crypto portfolios and the token’s inclusion in ESG-focused digital asset indices. Despite these developments, challenges remain, including scrutiny over the environmental impact of proof-of-stake blockchains and the need for Binance to expand BNB’s use cases in Web3 services and dApps [1].

Source: [1] [BNB Hits a New ATH Above $858 on July 28] [https://coinmarketcap.com/community/articles/68874b26361abe5ce4db1fd3/]