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Bitget, a leading cryptocurrency exchange and Web3 company, has launched a promotional campaign to mark Ethereum’s 10th anniversary, offering enhanced annual percentage rates (APRs) and tailored rewards for users. The “ETH 10th Anniversary Earn Celebration” runs from July 23 at 18:00 to August 7 at 18:00 (GMT+8), featuring three capital-protected Earn products designed for different investor profiles. For first-time users and new deposits, the ETH Simple Earn program provides tiered APRs of 5%, 8%, and 10%, with automatic transfer to flexible Earn accounts upon maturity. VIP users in tiers 1–7 can access a specialized on-chain ETH Earn product with up to 4.2% APR, compounding capabilities, and no daily redemption limits. High-yield seekers are invited to participate in the ETH Dual Investment option, which offers APRs exceeding 500%, with
potentially receiving up to 10,000 in trial funds to amplify returns [1].The campaign aligns with Ethereum’s historical role in advancing smart contracts and decentralized applications, emphasizing Bitget’s commitment to supporting the ecosystem’s growth. Gracy Chen, Bitget’s CEO, highlighted the platform’s gratitude toward Ethereum’s community-driven innovation, stating that the campaign aims to reward users with “real rewards aligned with Ethereum’s legacy.” With over 120 million global users, Bitget continues to expand access to Ethereum-based trading, staking, and DeFi services, reinforcing its position as a bridge between traditional finance and blockchain adoption [1].
Analytically, the timing of Bitget’s initiative coincides with Ethereum’s ongoing technological evolution, including its transition to a proof-of-stake model and recent Shanghai hard fork upgrades. By offering elevated APRs, the platform incentivizes user engagement during a period of heightened market interest in Ethereum’s role within decentralized finance (DeFi) and institutional-grade applications. The campaign’s structure—spanning nearly three weeks—mitigates short-term volatility risks while allowing sustained participation, a strategic move to capitalize on Ethereum’s milestone anniversary. Bitget’s focus on tiered rewards for diverse user segments reflects its broader strategy to cater to both novice and experienced investors, a critical differentiator in a competitive cryptocurrency exchange landscape [1].
The absence of overtly promotional language in the campaign underscores Bitget’s emphasis on functional benefits, such as compounding yields and liquidity flexibility, rather than speculative incentives. This approach aligns with the platform’s user-centric positioning and reinforces transparency, a key consideration in jurisdictions with evolving regulatory frameworks. Additionally, the initiative indirectly supports Ethereum’s ecosystem by encouraging active participation in staking and lending products, which can enhance network security and capital efficiency. This symbiotic relationship between user activity and protocol performance is a hallmark of Ethereum’s success and highlights Bitget’s role in amplifying its impact during a historically significant period [1].
Source: [1] [title1Bitget Celebrates Ethereum's Decade with Big Earn Boosts] [url1https://www.dlnews.com/research/external/bitget-celebrates-ethereums-decade-with-big-earn-boosts/]
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