Ethereum News Today: Binance Launches Caldera Airdrop Rewarding 20 Million ERA Tokens

Binance has announced the launch of Caldera (ERA) as the 27th project in its HODLer Airdrops initiative, distributing 20 million ERA tokens to eligible BNB holders. The airdrop is part of Binance's ongoing effort to reward long-term token holders through its passive yield programs. The ERA tokens will be distributed to BNB holders who subscribed to Simple Earn products between July 1, 00:00 UTC and July 5, 23:59 UTC. The distribution will be based on the average BNB balances held during this period, with a 4% cap on the BNB holding ratio per user to ensure fairness.

Caldera is designed to power a modular "internet of rollups," aiming to scale Web3 with customizable blockchain infrastructure. The protocol allows developers to launch dedicated rollups tailored to specific applications, whether gaming, DeFi, or enterprise use cases. This approach simplifies the deployment of fast, cost-efficient, and app-specific rollups while maintaining interoperability with Ethereum and the BNB Chain. Caldera's multi-chain deployment strategy makes it attractive for developers looking to break away from congested Layer 1s or one-size-fits-all scaling solutions.

Spot trading for ERA will commence at 15:30 UTC on July 17, with support for USDT, BNB, USDC, FDUSD, and TRY pairs. Users can deposit ERA starting one hour after the official announcement on July 16. Spot Algo Orders will go live immediately, with Trading Bots and Spot Copy Trading activated within an hour after listing. The seed tag will be applied to ERA to indicate that it’s a newly launched, higher-risk asset.

Caldera (ERA) will operate on both Ethereum and BNB Chain, ensuring cross-chain compatibility from day one. The contract addresses for BNB Chain and Ethereum are 0x00312400303d02c323295f6E8b7309bc30FB6BcE and 0xE2AD0BF751834f2fbdC62A41014f84d67cA1de2A, respectively. This dual deployment strategy aligns with Caldera’s mission to support rollups and modular architectures across major chains, giving users access to liquidity and integrations in both ecosystems.

In addition to the airdrop, Binance and Caldera have reserved another 20 million ERA tokens for future marketing campaigns. This allocation will unlock six months after the listing and is expected to fund user incentives, partnerships, or liquidity bootstrapping efforts. The details of how this secondary tranche will be used to support ecosystem growth will be outlined in a separate announcement.

ERA was initially offered through Binance Alpha, a pre-listing platform designed to showcase promising projects before they debut on Binance Spot. Trading on Spot will take place in addition to the trading on Alpha, and after ERA trading on Spot goes live, the ERA token will be removed from Alpha. However, users will still have access to their balances and be able to transfer funds between platforms. ERA transferred to list on Alpha will be moved to Spot Accounts of users in 24 hours.

Binance's HODLer Airdrops initiative continues to be a tool to reward those who maintain their BNB in Simple Earn or On-Chain Yields as passive investors. To participate in future HODLer Airdrops, users should head to the Earn section on Binance, search for BNB, and subscribe via Flexible, Locked, or On-Chain Yields. It’s important to note that not all jurisdictions are eligible, and Binance updates this list regularly based on evolving regulations.