Ethereum News Today: Binance Alpha Launches Treehouse (TREE) Airdrop on July 29 2025 to Boost DeFi Liquidity

Binance Alpha, the airdrop-focused platform under Binance, has announced the launch of Treehouse (TREE), a governance and utility token, scheduled for July 29, 2025. The initiative requires users to stake a minimum of 0.03 ETH and accumulate Binance Alpha Points to qualify for the airdrop, which aims to distribute 750,000 TREE tokens [1]. The airdrop will be claimed via Binance Alpha’s exclusive event page after trading opens on the launch date. Post-airdrop, TREE will be tradable on the Binance Alpha platform, potentially driving liquidity and trading activity [2].

The Treehouse Protocol introduces tETH, a liquid staking derivative, as its first tAsset, offering users fixed-income primitives through staked Ethereum. This aligns with Binance Alpha’s focus on projects that enhance capital efficiency and yield generation, addressing liquidity challenges in decentralized finance (DeFi) [3]. The airdrop reflects Binance’s broader strategy to expand its DeFi ecosystem by integrating protocols that provide tangible value to the Ethereum network. Analysts note that the event could influence ETH staking dynamics, as participants may adjust their staking behavior to meet eligibility criteria [4].

Market data indicates Treehouse’s fully diluted market cap stands at $43.34 million, with a current price of $0.35 and a 10.95% increase over 90 days. However, 24-hour trading volume remains low at $20,093, suggesting limited pre-launch liquidity [5]. Coincu highlights that prior airdrops, such as DePHY’s, saw over 50% of recipients trade tokens immediately post-listing, indicating potential for rapid circulation of TREE tokens if historical patterns repeat [6].

Binance’s July 2025 product updates, including ZORA/USDT and TAG/USDT perpetual contracts and the TGE of DELABS, underscore its efforts to diversify offerings and retain market dominance [7]. The Treehouse airdrop complements these initiatives by leveraging Binance’s user base to drive adoption of liquid staking solutions. Pre-qualification tools, such as airdrop checkers linked to prior GoNuts Season 1 activities, aim to reward early supporters while ensuring structured token distribution [8].

Despite the absence of high-profile endorsements or regulatory statements, the event has generated community enthusiasm. Experts suggest Binance Alpha’s selection of Treehouse signals growing institutional interest in liquid staking, particularly amid Ethereum’s post-merge upgrades. However, the token’s long-term success will depend on sustained user engagement and demonstrated utility beyond the airdrop phase [9].

Binance’s approach positions it as a catalyst for emerging crypto projects, reinforcing its role as a hub for DeFi innovation. The July 29 launch is poised to attract significant attention, especially during a period of heightened DeFi activity.

Sources:

[1] [Binance Alpha Features Treehouse Airdrop: Key Launch Details](https://www.linkedin.com/pulse/binance-alpha-features-treehouse-airdrop-key-launch-details-6jfef)

[2] [Binance Alpha Launches Treehouse Airdrop Boosting DeFi Ecosystem](https://www.ainvest.com/news/ethereum-news-today-binance-alpha-launches-treehouse-airdrop-boosting-defi-ecosystem-750-000-tree-tokens-july-29-2507/)

[3] [Binance to List Two Popular Crypto Trading Pairs, Here Are the Details](https://u.today/binance-to-list-two-popular-crypto-trading-pairs-here-are-tickers)

[4] [Treehouse Airdrop Checker Live on X](https://x.com/treehousefi?lang=en)

[5] [Binance Alpha to Launch Treehouse (TREE) Airdrop](https://coincu.com/airdrop/binance-alpha-treehouse-launch/)