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Ethereum, the second-largest cryptocurrency by market capitalization, is facing an identity crisis. Its native token, Ether (ETH), has been underperforming against competitors, and long-time builders are questioning whether the chain's technology is falling behind and if its community is losing focus. The Ethereum Foundation, which stewards the network's development, has been criticized for many of the network's struggles. Co-founder Vitalik Buterin is spearheading a massive leadership shake-up at the organization, but his central influence over the process has sparked its own controversy. Meanwhile, rival ecosystems like Solana are capitalizing on the uncertainty, attracting top talent and outpacing ETH in the market.
Amid this turbulence, a new project, Etherealize, is aiming to bring ETH to Wall Street. Founded by former banker Vivek Raman, Etherealize seeks to bridge the gap between traditional finance and Ethereum, positioning ETH as a serious asset class. Raman, who spent a decade in banking before discovering crypto, believes his traditional finance background gives him a unique perspective. He has spent the past four years laying the groundwork for Etherealize, choosing to launch in January—a time of heightened market optimism driven by expectations of a crypto-friendly White House, even as Ethereum grapples with internal disputes and price stagnation.
In a recent interview, Raman discussed his vision for ETH and the broader crypto landscape, including:
Raman explained that Etherealize has three interrelated components: marketing ETH as an asset, educating about Ethereum as a utility platform, and providing a call to action for institutions to tokenize assets or build layer-2 ecosystems on Ethereum. He believes that Wall Street can play a crucial role in Ethereum's success, but it should not be the sole savior. Instead, institutions like Etherealize can act as a marketing and advocacy arm, complementing the work of the Ethereum Foundation and its researchers.
Raman also discussed the role of layer-2 networks in Ethereum's ecosystem. He believes that Wall Street

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