Ethereum Foundation Boosts Social Media Presence

The Ethereum Foundation, the organization behind the world's second-largest blockchain platform, is seeking to enhance its social media presence. In a recent job posting, the foundation announced it is hiring a social media manager to help it "yap better."

The successful candidate will be expected to have a deep understanding of the Ethereum ecosystem and be familiar with various social media platforms, including X, Farcaster, Lens, Bluesky, Facebook, and LinkedIn. They should also have experience managing high-profile accounts with over 10,000 followers. The social media manager will work closely with the foundation's leaders and team members to refine account management, share valuable stories, and organize social media campaigns.

The new hire will be responsible for managing the @ethereumfndn and @ethereum X accounts, the latter of which has 3.7 million followers. In addition to submitting a CV and cover letter, applicants are asked to explain Ethereum in 180 characters and share their thoughts on the most underrated Ethereum resource. They are also encouraged to share a funny Ethereum joke or meme to demonstrate their sense of humor.

Some industry experts suggest that the job posting signals the foundation's intention to adopt a more aggressive marketing approach. Ethereum has faced criticism recently due to its token's underperformance compared to Bitcoin and other top altcoins. In February, Kaito AI reported that Ether (ETH) had the worst sentiment over the past 12 months despite being in the top spot for mindshare.

The Ethereum Foundation has also faced criticism for its large Ether (ETH) transactions and lack of support for the Ethereum developer ecosystem. However, in February, the foundation allocated $120 million of Ether to decentralized finance protocols, including lending and borrowing platform Aave, which was well-received by the community. Ethereum developers have also agreed to deploy protocol upgrades at a faster cadence to deliver more efficiently on Ethereum's technical roadmap.

Ether's price performance has lagged behind Bitcoin (BTC) and Solana (SOL) over the past year, falling 8.3% to $2,728. Despite these challenges, the Ethereum Foundation's efforts to boost its social media presence and engage with the community may help to improve the platform's image and drive adoption.