ETFs Poised to Surpass $1 Trillion in 2025 with 53.5% Inflows

US ETFs are poised to exceed the $1 trillion mark in 2025, fueled by strong inflows in the first half of the year. Investors poured $535.4 billion into ETFs during this period, setting the stage for the market to surpass the $1 trillion threshold for the year. Historically, flows tend to pick up in the third and fourth quarters, indicating that the current momentum is likely to persist. In 2024, ETFs gathered $394 billion in the first half and $714 billion in the second half of the year.

Active ETFs have experienced notable growth, accounting for 36% of total flows in the first half of 2025, totaling $195 billion. This is the highest amount recorded to date. JP Morgan has been a prominent leader in this segment, with its $28 billion JPMorgan Nasdaq Equity Premium Income ETF (JEPQ) attracting $7.8 billion in the first half of the year. Another popular covered call product from JP Morgan, the $41 billion JPMorgan Equity Premium Income ETF (JEPI), ranked fourth with $4.4 billion in inflows.

Gold ETFs witnessed a substantial inflow of $38 billion in the first half of 2025, with their collective holdings increasing by 397.1 metric tons of gold. This surge indicates a renewed interest in gold as a safe-haven asset.

In the week leading up to the holiday, U.S. equity ETFs led the way with $9.9 billion in inflows, followed by $5.3 billion into international equity ETFs. U.S. fixed-income ETFs also saw significant inflows, pulling in $2.9 billion.

Crypto ETFs continued to attract investor interest, with Bitcoin ETFs seeing record inflows. Bitcoin ETFs attracted $13.5 billion in 2025, reaching 70% of gold ETF inflows. Cumulative spot Bitcoin ETF flows neared $50 billion by July 2025. This trend underscores the growing confidence in cryptocurrencies as an investment asset.

The surge in ETF inflows across various sectors highlights the growing popularity of these investment vehicles. The data suggests that investors are increasingly turning to ETFs for their diversification benefits, liquidity, and cost-effectiveness. The continued growth in active ETFs, gold ETFs, and crypto ETFs indicates that these segments are likely to remain key drivers of the ETF market in the coming years.