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ETF Visibility on Google Linked to Higher Inflows
ByAinvest
Wednesday, Sep 3, 2025 6:03 am ET1min read
A study by Stockholm School of Economics found that US-listed ETFs with high visibility on Google's first five search pages attracted higher inflows of 5.2% to 0.07% over the next quarter. The study analyzed organic searches, excluding sponsored listings. Asset managers often pay for clicks on specific keywords to boost visibility, with average monthly expenditures ranging from $5,000 to $214,000.
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