Estee Lauder Shares Surge Following JPMorgan Upgrade to Overweight.

Friday, Jul 25, 2025 2:53 pm ET1min read

Estee Lauder shares have risen after JPMorgan upgraded its rating to "Overweight" from "Neutral" and adjusted its price target to $101 from $62. The company has also been boosted by a digital push amid AI emergence to reverse sales slump. Analysts have made various adjustments to Estee Lauder's price targets, including Citigroup adjusting its price target to $93 from $62 and Goldman Sachs adjusting its price target to $76 from $67.

Title: Estee Lauder Shares Surge on JPMorgan Upgrade and Digital Push

Estee Lauder shares have seen a significant uptick following JPMorgan's upgrade of its rating to "Overweight" from "Neutral" and an increase in its price target to $101 from $62. The firm's analysts have also added Estee Lauder to their "Positive Catalyst Watch" list in anticipation of the upcoming earnings report. This move is based on expectations that Estee Lauder will meet the upper end of its forecast, supported by stronger-than-expected results from the recent 6.18 shopping event and improved online sales performance [1].

Analysts at JPMorgan express confidence that Estee Lauder will experience a positive turnaround in like-for-like sales during the holiday season, aligning with the company's positioning and potential for growth in the forthcoming quarter. This optimistic outlook is further supported by the company's progress in restructuring and operational efficiencies, as well as its expansion into digital marketing channels.

The upgrade comes amidst a broader trend of analyst adjustments to Estee Lauder's price targets. Citigroup has adjusted its price target to $93 from $62, while Goldman Sachs has increased its target to $76 from $67. These adjustments reflect the growing consensus among analysts that Estee Lauder is well-positioned for future growth, particularly in the digital space.

Estee Lauder's digital push has been a key driver of its recent performance. The company has been leveraging AI-driven marketing and expanding its presence on platforms like Amazon and TikTok, contributing to mid-single-digit growth in online organic sales. Additionally, the company's restructuring program has resulted in significant cost savings and operational improvements, further enhancing its financial position.

However, the company still faces challenges, including a 9% decline in organic sales during the third quarter and a 33% decrease in diluted earnings per share. These challenges are compounded by ongoing issues with weakened consumer sentiment in key markets and geopolitical uncertainties. Despite these headwinds, Estee Lauder's strategic initiatives and operational improvements suggest a promising outlook for the future.

References
[1] https://www.gurufocus.com/news/3004771/estee-lauder-el-upgraded-by-jpmorgan-with-increased-price-target--el-stock-news?r=4bf001661e6fdd88d0cd7a5659ff9748
[2] https://www.gurufocus.com/news/3005885/estee-lauder-el-receives-upgraded-rating-from-jpmorgan-el-stock-news
[3] https://finance.yahoo.com/news/morgan-stanley-expects-strong-estee-154525003.html

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