Estee Lauder shares jump 5.02% intraday after launching AI-powered Jo Malone Scent Advisor with Google.

The Estee Lauder Companies Inc. rose 5.02% intraday following the announcement of the Jo Malone London Scent Advisor, an AI-powered digital tool designed to enhance online fragrance shopping by addressing sensory limitations. The innovation, built using Google's Gemini and Vertex AI, aims to personalize fragrance recommendations, aligning with the company's strategic focus on accelerating fragrance category growth. The tool's launch coincides with the opening of the Estee Lauder Fragrance Atelier in Paris, reinforcing the brand's commitment to leveraging technology and consumer insights to drive sales. With fragrance contributing 17.4% to the company's net sales, the AI initiative is positioned to improve customer engagement and online conversion rates, likely boosting investor confidence in the firm's digital transformation and growth prospects.