The Estee Lauder Companies Unveils TOM FORD Black Orchid Reserve Campaign Featuring Tilda Swinton

Estee Lauder Companies has launched a new campaign for TOM FORD Black Orchid Reserve fragrance featuring actress Tilda Swinton. The campaign showcases Swinton's artistry and introduces the Ghost Orchid, a rare flower. The creative direction is by Haider Ackermann, and the campaign was launched on September 1, 2023. The niche appeal of the fragrance may limit its market, while high expectations due to the association with Tilda Swinton and TOM FORD may put pressure on the campaign's success.