Estée Lauder Cos. Splits Up Three Beauty Brands for Sale

Friday, Feb 13, 2026 10:38 pm ET1min read
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Estée Lauder Cos. is no longer marketing Too Faced, Smashbox, and Dr. Jart as a package deal. Instead, the brands are being offered separately, with Dr. Jart on its own. The company's Q2 net sales increased 6% to $4.2 billion, beating estimates, but its stock price fell due to concerns over full-year earnings forecasts and tariff-related headwinds.

Estée Lauder Cos. Splits Up Three Beauty Brands for Sale

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