Estée Lauder Companies Inc Surges to 231st in Trading Rankings with 3.99 Billion Shares Exchanged Amid Volatile Market

On May 29, 2025, The Estée Lauder Companies Inc. (EL) saw a significant surge in trading volume, with a total of 3.99 billion shares exchanged, marking a 125.83% increase from the previous day. This substantial volume placed EL at the 231st position in the day's trading rankings, highlighting its notable market activity.

The company recently reported a decline in its third-quarter performance, with sales dropping to USD 3,550 million from USD 3,940 million. This downturn in sales has raised concerns among investors about the company's financial health and future prospects.

In response to the appointment of Lisa Sequino as the new President of the Makeup Brand Cluster, the company is expected to see strategic shifts in its makeup division. Sequino's leadership is anticipated to drive new initiatives and enhance the brand's competitive edge in the market.

Analysts have set a range of 12-month price targets for EL, with an average target of $66.64. The highest estimate stands at $90.00, while the lowest is $55.00. These targets reflect a mix of optimism and caution, depending on the analyst's perspective on the company's future performance.

Despite the recent volatility, technical indicators suggest a mixed outlook for EL. The stock has shown both bullish and bearish signals, with a current trend of consolidation. The moving average analysis indicates a strong bullish trend in the mid-term, supported by the SMA_20 being above the SMA_60. However, there are resistance levels at $70.25 and $73.10, which could pose challenges for further price increases.