Estée Lauder CEO on consumer-centricity and the rise of TikTok as a community-driven platform.
ByAinvest
Thursday, Dec 4, 2025 5:54 pm ET1min read
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Estée Lauder CEO Stéphane de La Faverie emphasizes the importance of consumer centricity and community in the beauty industry. He notes that consumers want to feel part of a community and are increasingly using TikTok to discover and engage with brands. Estée Lauder is leveraging TikTok to advertise and create personalized content with influencers. The company is also focused on rebalancing growth through local relevance, embracing emerging markets, and investing in minority stakes in Chinese, Mexican, and Indian beauty labels.
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