EssilorLuxottica's Ray-Ban Meta Smart Glasses Sales Double, Driving 7.3% Revenue Growth

Generated by AI AgentMarket Intel
Tuesday, Jul 29, 2025 2:06 am ET1min read
Aime RobotAime Summary

- EssilorLuxottica's Ray-Ban Meta smart glasses saw over 100% YoY sales growth, driving 7.3% H1 revenue increase to €140.2B.

- New Oakley Meta Performance AI glasses launched in June, extending 10-year Meta partnership for multi-gen smart eyewear development.

- CEO Milleri highlights AI/sensor integration in eyewear as next-gen computing platforms, combining healthcare tech with fashion brands.

- Strategic innovation in smart eyewear strengthens market position by meeting consumer demand for functional, stylish tech-integrated products.

EssilorLuxottica SA, the global leader in eyewear manufacturing, reported a significant surge in sales of its Ray-Ban

smart glasses, developed in collaboration with Meta. The sales of these smart glasses have more than doubled year-over-year, contributing to the company's total revenue for the first half of the year reaching 140.2 billion euros, a 7.3% increase compared to the same period last year.

The success of the Ray-Ban Meta smart glasses has been a pivotal factor in EssilorLuxottica's overall sales growth, reflecting the rising demand for smart eyewear and the company's strategic partnerships. The company's CEO, Francesco Milleri, and Vice CEO, Paul du Saillant, highlighted the transformative potential of eyewear as the next generation of computing platforms. They emphasized that the integration of artificial intelligence, sensor technology, and data-rich healthcare infrastructure will empower individuals and unlock their full potential. The launch of the Ray-Ban Meta smart glasses, along with the introduction of the Oakley Meta Performance AI glasses and the positive response to Nuance Audio, marks significant milestones in this new domain.

EssilorLuxottica's latest product line, the Oakley Meta smart glasses, was released in June and represents the company's continued innovation in the smart eyewear sector. The company, which owns several renowned brands including Ray-Ban, Oakley, Vogue Eyewear, and Persol, has been at the forefront of integrating advanced technology with traditional eyewear. The collaboration between Meta and EssilorLuxottica, which was extended for another ten years in September of last year, aims to develop multiple generations of smart eyewear products. This long-term partnership underscores both companies' commitment to pushing the boundaries of technology and consumer experience.

In addition to the success of the Ray-Ban Meta smart glasses, EssilorLuxottica's strategic investments and partnerships have further solidified its position in the market. The company's focus on innovation and its ability to adapt to changing consumer preferences have positioned it well to capitalize on emerging trends in the industry. The integration of advanced technology with traditional eyewear not only enhances the functionality of the products but also meets the evolving needs of consumers who seek both style and functionality in their eyewear.

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