EssilorLuxottica and Meta Launch Oakley Meta, a New Category of Performance AI Glasses for Athletes and Enthusiasts

EssilorLuxottica and Meta have launched Oakley Meta, a new line of Performance AI Glasses combining Meta's advanced AI with Oakley's iconic design and PRIZM lenses. The first model, Oakley Meta HSTN, features Ultra HD 3K video recording, open-ear speakers, and up to 8 hours of battery life. The glasses also come with PRIZM lenses, which enhance colors and reduce visual distractions. The collaboration aims to redefine the standards of the wearable industry and create a new category of connected glasses that embrace diverse lifestyles, consumers, and usage methods.

EssilorLuxottica and Meta have announced the launch of Oakley Meta, a new line of performance AI glasses that combine Meta's advanced AI capabilities with Oakley's iconic design and PRIZM lenses. The collaboration aims to redefine the standards of the wearable industry by creating a new category of connected glasses that cater to diverse lifestyles and usage methods.

The first model, Oakley Meta HSTN, features Ultra HD 3K video recording, open-ear speakers, and up to 8 hours of battery life. The glasses also come with PRIZM lenses, which enhance colors and reduce visual distractions. This integration of cutting-edge technology with Oakley's renowned design and performance-oriented lenses positions the Oakley Meta HSTN as a pioneering product in the wearable tech sector.

Meta's continued investment in wearable technology, as evidenced by its collaboration with Oakley, underscores its broader strategy to lead the next era of digital experiences beyond smartphones and traditional screens. The company's partnership with Oakley, an iconic sports eyewear brand, signals a shift towards performance-oriented wearable tech, potentially appealing to a broader audience of athletes and outdoor enthusiasts.

The launch of the Oakley Meta HSTN is part of Meta's ongoing efforts to expand its smart glasses portfolio. The company's first-generation Ray-Ban Stories, released in 2021, featured speakers and a camera but lacked augmented reality capabilities. The second-generation model, released in 2023, added an improved camera, enhanced audio, and an AI-powered assistant, priced at $299.

The Oakley Meta HSTN could either introduce a third-generation upgrade or repackage the current specs in a sportier, performance-oriented frame, appealing to Oakley's core user base of athletes and outdoor enthusiasts. The collaboration with Oakley is a natural extension of Meta's existing partnership with EssilorLuxottica, the parent company of both Oakley and Ray-Ban.

As the June 20 reveal date approaches, expectations are building around the features and capabilities of the new Oakley Meta glasses. Key questions include whether these glasses will feature further improvements in audio, camera quality, or onboard AI, and whether they will be tailored for sports, outdoor activities, or general lifestyle use.

This partnership underscores Meta's ongoing investment in wearable technology as part of its broader strategy to lead the next era of digital experiences beyond smartphones and traditional screens. The collaboration with Oakley is a strategic move that positions Meta to capture a significant share of the growing wearable tech market.

References:
[1] https://www.livemint.com/technology/tech-news/mark-zuckerberg-teases-meta-smart-glasses-with-oakley-what-s-coming-on-june-20-11750100143667.html
[2] https://www.thedrum.com/news/2025/06/17/meta-accelerates-ai-ambitions-cannes-after-announcing-14bn-scale-ai-stake