Eric Trump Launches American Bitcoin Mining Venture Aiming for 60% Yearly Gains

Eric Trump, son of the former U.S. President, has unveiled an ambitious plan for his new venture, American Bitcoin, a bitcoin mining firm established in partnership with Hut 8. At the Consensus 2025 conference, Trump expressed his strong belief in the value of digital assets, particularly bitcoin, which he referred to as "digital gold" and a superior store of value.

Trump's interest in cryptocurrency was sparked by political attacks on his family, which he believes also targeted the crypto community. This shared experience brought him and his partners together, leading to the formation of American Bitcoin. The company aims to mine bitcoin more efficiently and at a lower cost than purchasing it from over-the-counter markets. Trump highlighted the potential of mining bitcoin in the U.S. using the lowest cost energy available, which he believes will make American Bitcoin a formidable player in the market.

During his discussion with Hut 8's Asher Genoot, Trump emphasized the strategic advantages of mining bitcoin in the U.S. He noted that the cost of mining bitcoin is significantly lower than its current trading price, and with the asset appreciating at a rate of 60% year over year, it presents an attractive investment opportunity. Trump's vision for American Bitcoin includes not only accumulating a substantial amount of bitcoin but also becoming the most cost-effective miner in the industry.

Rather than buying from over-the-counter (OTC) markets, American Bitcoin aims to acquire BTC directly through mining, positioning itself as a new kind of powerhouse. Eric Trump emphasized that there are “two races for Bitcoin: buying and mining,” and he’s confident American Bitcoin will win the mining race by focusing on cost-effective production.

American Bitcoin plans to mine its way to similar levels of Bitcoin holdings as MicroStrategy, which has built a massive 568,000 BTC position through persistent purchases. CEO Asher Genoot, who launched the company in March 2025, has said they are prepared to invest billions into scaling mining operations.

Despite its bold vision, American Bitcoin is already facing scrutiny. Concerns have been raised about potential conflicts of interest given the Trump family’s broader crypto involvement. But Eric Trump brushed off the concerns, voicing a strong belief in Bitcoin’s long-term role and even suggesting it could replace SWIFT as the global payments backbone.

Trump's plans for American Bitcoin extend beyond just mining. He aims to create "the most investable Bitcoin accumulation platform in the market," suggesting that the company will seek to go public in the future. This move would allow investors to participate in the growth of American Bitcoin and benefit from its strategic advantages in the bitcoin mining sector.

As the next phase of institutional Bitcoin adoption unfolds, it’s no longer just about who buys the most; it’s about who mines the smartest. With Bitcoin above $100K, American Bitcoin’s bold mining-first approach could reshape the leaderboard in the coming years.