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H&E Equipment Services (NASDAQ: HEES) delivered a stark earnings report for the first quarter of 2025, revealing a 14% year-over-year revenue decline and a net loss as merger-related costs and soft market conditions collided. While management framed the results as a “necessary step toward long-term resilience,” investors now face critical questions about the company’s ability to navigate near-term headwinds and realize value from its pending merger with Herc Rentals.
Total revenue for Q1 2025 fell to $319.5 million, down from $371.4 million in the prior-year period. The decline was broad-based: equipment rental revenue dropped 7.2% to $274.0 million, while sales of rental equipment collapsed 50.3% to $23.9 million. New equipment sales also slumped, down 28.7% to $7.4 million. Management cited weak local demand—particularly in construction and industrial sectors—as a key driver, alongside “seasonal softness” and the loss of one calendar day in Q1 2025.
The net loss of $0.17 per share was heavily influenced by $9.8 million in merger-related expenses. Excluding these, adjusted net income was a modest $0.03 per share, reflecting operational improvements. Yet even this adjusted figure fell short of expectations, underscoring deeper issues.
Margins contracted sharply. Gross margin narrowed to 38.7% from 44.4% a year earlier, with equipment rental margins dropping to 38.2% from 43.3%. This was driven by lower rental rates (-2.0% year-over-year) and weaker utilization: average rental fleet utilization fell to 60.3% from 63.6%, while dollar utilization—a measure of revenue per unit—dropped to 33.1% from 37.0%.
SG&A expenses also surged as a percentage of revenue, climbing to 34.9% from 30.8%, likely due to merger-related administrative costs and investments in branch expansion. These pressures dragged adjusted EBITDA down 18.9% to $131.2 million, or 41.1% of revenue.
Despite the quarterly stumble, H&E remains bullish on its $2.8 billion merger with Herc Rentals, which is expected to close by mid-2025. The combined entity aims to create a rental powerhouse with a fleet valued at $6.4 billion, spanning 400+ branches. Management highlighted synergies like cost savings and geographic diversification as key to offsetting current headwinds.
The company also continued its branch expansion, opening four new locations in Q1 2025. However, these moves come at a cost: rental fleet value rose to $2.9 billion, up $108.1 million from 2024, while cash reserves dipped to $10.3 million. This raises concerns about liquidity as merger-related spending continues.

Notably, H&E maintained its quarterly dividend of $0.275 per share, unchanged from prior periods. While this signals confidence in its cash flow, the payout ratio (dividends relative to adjusted earnings) has likely worsened. The decision may also reflect contractual obligations tied to its credit facilities, which include a dividend covenant.
Investors will watch closely for two developments:
1. Merger Progress: Regulatory approvals and integration plans could determine whether synergies materialize.
2. Demand Recovery: The construction sector’s performance in Q2 and Q3—traditionally stronger quarters—will test management’s claim that the revenue drop was “seasonal.”
H&E’s Q1 results paint a company at a crossroads. While the merger with Herc offers a clear path to scale and resilience, near-term execution risks—margin compression, liquidity constraints, and weak demand—loom large.
The adjusted EBITDA margin decline to 41.1% from 43.6% highlights operational challenges, but the adjusted net income, though minimal, suggests a base of profitability if costs can be controlled. The merger’s $150 million annual synergy target, if achieved, could offset current losses.
Crucially, the dividend’s preservation signals management’s belief in steady cash flow, but shareholders must weigh this against the company’s shrinking cash reserves and rising debt.
For now, H&E’s fate hinges on two variables: whether the Herc merger proceeds smoothly and whether the U.S. construction sector—its lifeblood—can rebound. Until then, investors are left to bet on a gamble where the stakes are high, but the payoff could redefine the equipment rental landscape.
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