ENA Surges 19.27% After Upbit Listing

Upbit, the largest cryptocurrency exchange in South Korea, has listed Ethena’s native token, ENA, leading to a significant 19.27% price surge. ENA is now available for trading against KRW, BTC, and USDT, with deposits supported exclusively via the Ethereum network. This move aligns with Upbit’s strategy to diversify its asset offerings and capture growing demand for innovative DeFi tokens. The token is now tradeable against three major pairs: Korean Won (KRW), Bitcoin (BTC), and Tether (USDT), with trading commencing at 5:00 PM Korean Standard Time. Deposits and withdrawals for ENA are facilitated exclusively through the Ethereum network, underscoring the token’s ERC-20 standard compliance. Upbit has emphasized the importance of verifying the contract address—0x57e114B691Db790C35207b2e685D4A43181e6061—to avoid transaction errors. The exchange also noted that trading start times may shift if liquidity thresholds are not met, reflecting a cautious approach to market stability.

The listing announcement immediately impacted ENA’s market value, with the token climbing from approximately $0.327 to a peak of $0.390, representing a 19.27% increase. Although some gains were retraced, ENA maintained a solid 9.9% increase at the time of reporting. This price action highlights strong investor interest and confidence following Upbit’s endorsement. The chart above illustrates ENA’s price momentum during the initial trading hours on Upbit, showcasing a robust upward trend despite recent token unlock events.

July witnessed significant token unlocks for ENA, with over 210 million tokens entering circulation. Specifically, 40.63 million tokens were unlocked on July 2, followed by an additional 171.88 million on July 5. Typically, such large unlocks can exert downward pressure on price; however, ENA defied this trend by maintaining strong upward momentum. This resilience is attributed to Ethena’s expanding protocol fundamentals. According to CryptoRank, Ethena’s total revenue surged to $290.2 million as of July 9, positioning it among the top global stablecoin issuers alongside industry leaders like Tether, Circle, and Sky. Notably, Ethena achieved $100 million in cumulative revenue in just 251 days post-launch, making it the second fastest platform to reach this milestone.

Ethena’s rapid revenue growth and strategic exchange listings underscore its rising prominence in the stablecoin and DeFi sectors. The platform’s ability to sustain token demand amid significant unlocks signals robust investor confidence and effective market positioning. As Upbit continues to expand its token offerings, ENA’s enhanced liquidity and accessibility are likely to attract further trading volume and institutional interest. Investors are encouraged to monitor upcoming developments and liquidity conditions on Upbit, as these factors will play a crucial role in ENA’s price stability and long-term growth trajectory.

Upbit’s listing of Ethena’s ENA token has catalyzed notable price appreciation, reflecting strong market demand and confidence in the protocol’s fundamentals. Despite substantial token unlocks, ENA’s sustained upward trend highlights Ethena’s rapid growth and strategic positioning within the stablecoin ecosystem. Moving forward, the token’s performance on Upbit will be a key indicator of its broader market adoption and investor sentiment.