Empowering Women: Clear Channel Outdoor and Big Brothers Big Sisters of America Launch National Mentoring Month Campaign

In an effort to celebrate and promote the power of mentorship, Clear Channel Outdoor (CCO) and Big Brothers Big Sisters of America (BBBSA) have joined forces to launch a nationwide digital out-of-home (DOOH) media campaign during National Mentoring Month. The campaign, titled 'Game Changers,' features prominent women leaders who share their experiences and expertise on the impact of mentorship, aiming to inspire young people and their communities. This initiative is a testament to the growing recognition of the importance of mentorship in empowering women and fostering a more diverse and inclusive society.

The campaign, which runs throughout January, highlights the stories of influential women leaders who have overcome challenges and achieved success through mentorship. By showcasing these role models, the campaign seeks to create awareness, access, and opportunity for young people to engage with mentors and develop their own potential. The diverse group of influential voices featured in the campaign includes prominent figures from various sectors, such as business, politics, and education, who share their insights on the power of mentorship and its impact on their lives and careers.

The involvement of prominent women leaders in the campaign amplifies its visibility and effectiveness, as it creates a supportive network for career development and growth. For instance, the launch of the 'Womentoring Circle' program by AECOM, led by Cissy Ho, Talent Management Director, Asia, demonstrates the impact of women leaders driving such initiatives. The program, designed by women for women, fosters a supportive network for career development and growth, empowering women to overcome workplace challenges and elevate their achievements (AECOM, 2024).

Moreover, the success of mentoring programs like EmpowerHerMentoring, founded by Wendy Mitchell with over 30 years of experience in public service and the private sector, underscores the importance of prominent women leaders in mentorship. Mitchell's program addresses the unique challenges women face in professional environments, providing tailored guidance and support to help them overcome obstacles and succeed (EmpowerHerMentoring, 2024).

The campaign's focus on diverse groups of influential voices contributes to the empowerment of young people and their communities by providing tangible role models, fostering a sense of belonging, creating awareness and access to mentorship opportunities, and promoting community engagement. By uniting influential leaders and changemakers, the campaign helps to tackle key issues impacting youth today and offers young people the support and guidance they need to succeed.

In conclusion, the 'Game Changers' campaign launched by CCO and BBBSA during National Mentoring Month is a powerful initiative that celebrates the impact of mentorship on women's career advancement. By featuring prominent women leaders and fostering a supportive network for career development and growth, the campaign empowers young people and their communities, creating awareness, access, and opportunity for mentorship. As we continue to strive for a more diverse and inclusive society, initiatives like this one play a crucial role in empowering women and fostering a culture of mentorship and support.