Empire State Building Unveils 'KPOP DEMON HUNTERS' Music-to-Light Spectacular with Netflix and CAPE Partnership

Empire State Realty Trust Inc (ESRT) unveiled a Music-to-Light show at the Empire State Building in collaboration with Netflix and CAPE, celebrating the animated film "KPOP DEMON HUNTERS." The event featured a special tower lighting ceremony and was synchronized with the hit song "Golden." The partnership highlights the building's commitment to cultural and creative celebrations, enhancing its global cultural relevance. However, the press release lacks specific details on the economic impact or visitor numbers resulting from the event.

Title: Empire State Realty Trust Inc. Unveils Music-to-Light Show Celebrating "KPOP DEMON HUNTERS"

Empire State Realty Trust Inc. (ESRT) recently hosted a Music-to-Light show at the Empire State Building to celebrate the animated film "KPOP DEMON HUNTERS." The event, held in collaboration with Netflix and the Coalition of Asian Pacifics in Entertainment (CAPE), featured a special tower lighting ceremony synchronized with the hit song "Golden." The partnership underscores the building's commitment to cultural and creative celebrations, enhancing its global cultural relevance.

The event began with a visit by the film's stars, Arden Cho, May Hong, and singer REI AMI, who flipped the famous light switch at the Empire State Building. The Music-to-Light Spectacular, choreographed by famed lighting designer Marc Brickman and his Tactical Manouevre team, debuted that evening at 9 p.m., set to a broadcast of "Golden" on iHeartMedia New York’s Z100. After the show, the building's world-famous tower lights were illuminated in gold to represent the song.

"KPOP DEMON HUNTERS" is the most-watched Netflix animated original film of all time and second on the Netflix Most Popular Movies list. The song "Golden," performed by the film's fictional band Huntr/x, featuring vocalists EJAE, AUDREY NUNA, and REI AMI, made history as the first single by a female K-pop artist to reach the top spot on the Billboard Hot 100 [1].

The Empire State Building's Music-to-Light Spectacular features thousands of LED lights choreographed by Marc Brickman and his team. Real-time updates and information about the tower lights can be received by texting CONNECT to 274-16. High-resolution imagery and video of the event are available for download [1].

The Empire State Building Observatory Experience, which includes a dedicated guest entrance, an interactive museum with nine galleries, and a redesigned 102nd Floor Observatory, has been fully powered by renewable wind electricity since 2011. It welcomes millions of visitors each year and is ranked the #1 Top Attraction in New York City for the fourth consecutive year in Tripadvisor’s 2025 Travelers’ Choice Awards [1].

References
[1] https://www.esbnyc.com/news/kpop-demon-hunters