Emirates NBD Launches Crypto Trading via Liv App with Five Major Cryptocurrencies

Emirates NBD, a prominent bank owned by the government of Dubai, has introduced a new service that allows its retail customers to trade five major cryptocurrencies through its digital banking subsidiary, Liv. This service is accessible via the Liv X app, enabling customers to buy and sell Bitcoin (BTC), Ethereum (ETH), Solana (SOL), Ripple (XRP), and Cardano (ADA).

Emirates NBD, one of the largest banking groups in the region, has partnered with Aquanow, a digital asset platform licensed by Dubai's Virtual Asset Regulatory Authority (VARA), and Zodia Custody to offer this service. The collaboration aims to provide a secure and compliant environment for customers to engage in cryptocurrency trading. This move is part of the bank's broader strategy to integrate innovative financial technologies and meet the evolving needs of its customers.

The introduction of crypto trading services by Emirates NBD marks a significant step in the bank's digital transformation journey. By leveraging the infrastructure operated by Aquanow, Emirates NBD ensures that its customers have access to a robust and reliable platform for trading cryptocurrencies. This enhancement is expected to attract a wider range of customers who are interested in exploring the world of digital assets. The app provides a user-friendly interface and advanced security features to ensure a safe trading experience.

Emirates NBD's decision to offer crypto trading services is in line with the growing trend of traditional financial institutions embracing digital currencies. By providing a regulated and secure platform for cryptocurrency trading, Emirates NBD aims to bridge the gap between traditional banking and the emerging world of digital assets. This move is expected to position the bank as a leader in the region's financial technology sector.

Dubai has been actively establishing itself as a hub for cryptocurrency activities, offering clear regulatory frameworks for firms to obtain licensing. This has attracted major exchanges such as Binance, Crypto.com, and OKX to win approvals in the region. Against this backdrop, the Dubai government's own bank has made a strategic move to offer crypto trading, further solidifying the region's position as a crypto-friendly jurisdiction.

Liv, the digital banking subsidiary of Emirates NBD, is offering its crypto service using infrastructure operated by Aquanow. This digital asset platform is licensed by Dubai's Virtual Assets Regulatory Authority (VARA), ensuring compliance with local regulations. Additionally,