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The approval of spot
ETFs by the U.S. Securities and Exchange Commission (SEC) in January 2024 marked a watershed moment, enabling retail and institutional investors to access crypto assets through familiar, regulated vehicles . By early 2025, these ETFs had attracted over $54.75 billion in net inflows, coinciding with . This influx of capital has not only stabilized crypto markets but also redirected trading activity toward U.S. market hours, with -up from 41.4% in 2021.However, the rise of ETFs has not diminished the role of PERPs. Instead, it has intensified their relevance. PERPs now account for 75% of the crypto derivatives market, offering 24/7 trading and leverage of up to 500x. The 10/10 meltdown of 2025-a $19 billion liquidation event triggered by geopolitical shocks and low liquidity-
. Yet, it also highlighted the need for platforms that balance innovation with resilience, a niche Hyperliquid appears poised to fill.
Data from November 2025 illustrates Hyperliquid's dominance in this space: it
for the month, generating $80 million in revenue despite broader market selloffs. This performance contrasts sharply with declining revenues on other blockchains, such as , which saw significant outflows during the same period. Hyperliquid's ability to maintain market share amid volatility underscores its technical and operational robustness.Moreover, the platform's integration with major services like Gemini and Atomic Wallet has expanded its reach to retail investors
. These partnerships reduce friction in onboarding, a critical barrier for decentralized finance (DeFi) adoption. By enabling direct deposits of major cryptocurrencies and offering ultra-fast trade execution, Hyperliquid .Hyperliquid's appeal to retail investors is further amplified by its low fees (0.015%) and high leverage (up to 40x), which cater to a demographic seeking accessible yet powerful trading tools
. The HLP (Hyperliquid Liquidity Provider) program, offering an average annual yield of 11%, adds an incentive layer that aligns with retail preferences for passive income .The platform's technological advancements, such as HyperEVM and the Unit layer, have also been pivotal. These innovations
, allowing users to interact with decentralized finance (DeFi) protocols while maintaining exposure to perpetuals. This dual functionality is a strategic advantage in a market where interoperability is increasingly valued.Retail adoption is further supported by Hyperliquid's rapid listing of trending assets and features like USDH positions, which provide stablecoin-backed exposure to crypto derivatives
. Such agility is crucial in a post-ETF world, where retail investors demand flexibility to pivot between spot and derivatives markets.Despite its strengths, Hyperliquid has faced challenges.
highlighted the platform's vulnerability to market stress. However, its $2.74 trillion in perpetual futures trading volume year-to-date-matching Coinbase's-demonstrates resilience . This volume, coupled with strategic compliance efforts (e.g., SEC S-1 compliance and partnerships with ), positions Hyperliquid to weather regulatory scrutiny while expanding its institutional footprint.The post-ETF market has created a fertile ground for platforms that combine capital efficiency with retail accessibility. Hyperliquid's innovations in portfolio margining, low-cost trading, and decentralized infrastructure align perfectly with this demand. As
, Hyperliquid's compliance-driven approach will likely attract both retail and institutional investors.For investors, the key takeaway is clear: Hyperliquid represents a compelling opportunity to capitalize on the convergence of TradFi and crypto. Its ability to navigate volatility, scale liquidity, and democratize access to derivatives makes it a standout in a market still grappling with the lessons of the 10/10 meltdown
. As the derivatives market continues to evolve, platforms that prioritize efficiency and accessibility-like Hyperliquid-will define the next chapter of crypto finance.Blending traditional trading wisdom with cutting-edge cryptocurrency insights.

Dec.21 2025

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