The Emergence of Wallet-Native Prediction Markets: A New On-Chain Use Case for Crypto Mass Adoption

The integration of prediction markets into self-custodial wallets represents a pivotal shift in the crypto ecosystem, transforming how users interact with decentralized finance (DeFi). Trust Wallet's recent launch of a Predictions feature-incorporating platforms like Myriad, Polymarket, and Kalshi-has positioned the wallet as a central hub for on-chain speculation, bridging the gap between traditional finance and Web3. By embedding prediction markets natively within its app, Trust Wallet is not only streamlining user experience but also catalyzing broader adoption of blockchain-based financial tools. This analysis explores how this integration is reshaping on-chain engagement, driving user growth, and signaling a new era for crypto mass adoption.

Trust Wallet's Strategic Move: A Wallet as a Neobank

Trust Wallet's Predictions feature, launched in 2025, allows users to trade tokenized outcome markets tied to real-world events-ranging from politics to sports-directly within the wallet. This marks the first time a major self-custodial wallet has integrated prediction markets natively, eliminating the need for users to switch between apps or platforms according to CoinLaw. The feature aggregates markets from vetted protocols like Myriad (BNB Chain), Polymarket (Polygon), and Kalshi (Solana), offering a unified interface for trading outcomes as reported by Finance Magnates.

This move aligns with Trust Wallet's broader vision to evolve into a Web3 neobank, consolidating services such as token swaps, staking, and now prediction markets into a single, self-custodial platform. By doing so, Trust Wallet addresses a critical pain point in the crypto space: fragmented user experiences. Users no longer need to juggle multiple accounts or navigate complex onboarding processes to participate in prediction markets. Instead, they can leverage existing crypto holdings to trade outcomes in a seamless, on-chain environment as noted by Hackernoon.

The Data-Driven Case for Mass Adoption

The growth of prediction markets in 2025 underscores their potential as a mass adoption driver. Platforms like Polymarket and Kalshi have seen explosive trading volumes, with over $27.9 billion in cumulative trades between January and October 2025 alone. Polymarket, for instance, recorded $18.4 billion in volume during this period, while Kalshi's market share surged from 3.3% to 66% by September 2025 according to a Medium analysis. These figures reflect a maturing market where users increasingly view prediction markets as tools for both speculation and informed decision-making.

Trust Wallet's integration of these platforms has amplified this trend. Myriad, already a leader in the space with $100 million in cumulative trading volume and 400,000 active users, has expanded its reach by embedding its markets into Trust Wallet's 220-million-user base as reported by Yahoo Finance. Meanwhile, Kalshi's regulatory compliance in the U.S. has attracted institutional investors, further diversifying the user base according to Trust Wallet's blog. By aggregating these platforms, Trust Wallet is not only enhancing liquidity but also lowering barriers to entry for casual users through features like points-based trading and simplified interfaces as detailed by KuCoin.

Behavioral Shifts and On-Chain Engagement

The integration of prediction markets into Trust Wallet has triggered notable behavioral shifts in user activity. Daily active users on prediction market platforms peaked at 58,000 in October 2025, a fivefold increase from earlier in the year. This surge is driven by the wallet's ability to democratize access to prediction markets, enabling users to trade on events ranging from crypto price movements to geopolitical outcomes without leaving the app as reported by M2P Fintech.

Moreover, Trust Wallet's Predictions feature has fostered a culture of on-chain engagement. Users are now more likely to interact with blockchain-based tools for real-time forecasting, a shift that mirrors broader fintech trends toward embedded finance. For example, Polymarket's partnerships with mainstream platforms like Yahoo Finance and Google Finance have normalized prediction markets for non-crypto-native audiences as noted in a Medium analysis. Trust Wallet's role in this ecosystem is critical: it provides a self-custodial, user-friendly interface that aligns with the principles of Web3 while appealing to mainstream users.

Challenges and the Road Ahead

Despite its promise, the integration of prediction markets into wallets is not without challenges. Liquidity fragmentation remains a hurdle, as users may still need to navigate multiple platforms for optimal trading opportunities. Additionally, governance disputes-such as the "Zelenskyy Suit Case," where ambiguous event definitions disrupted market integrity-highlight the need for clearer standards in market design as discussed in a KuCoin blog.

However, Trust Wallet's roadmap suggests a commitment to addressing these issues. The wallet plans to expand its Predictions hub to include more platforms, enhance cross-chain compatibility, and integrate AI-driven security measures to reduce friction as announced in its blog. These steps, coupled with its focus on user education and accessibility, position Trust Wallet to lead the next wave of on-chain engagement.

Conclusion: A Catalyst for the Future of Finance

Trust Wallet's integration of Myriad, Polymarket, and Kalshi represents more than a product update-it is a strategic pivot toward a future where wallets serve as the primary interface for decentralized financial activity. By embedding prediction markets natively, Trust Wallet is not only enhancing user experience but also accelerating the adoption of blockchain-based tools for real-world use cases. As the sector continues to evolve, the wallet's ability to balance innovation with security will be critical in shaping the next phase of crypto mass adoption.