Emerald Holdings Expands Executive Summit Portfolio with Generis Acquisition

Emerald Holding has acquired Toronto-based Generis Group to expand its executive-level summit portfolio. The acquisition aims to increase Emerald's presence in the U.S. and Europe with over 50 annual summits, leveraging Generis' unique one-to-one meeting formats that have high customer satisfaction and business impact. The deal is expected to drive sustained, long-term growth and foster deeper executive relationships.

Emerald Holding, Inc. (NYSE: EEX) has announced the acquisition of Toronto-based Generis Group, a leading organizer of B2B executive summits. The acquisition aims to enhance Emerald's portfolio by integrating Generis' unique one-to-one meeting formats, known for high customer satisfaction and measurable business impact. This strategic move will increase Emerald's annual executive summits to over 50, with a focus on expanding its presence in the U.S. and Europe.

The acquisition aligns with Emerald's strategy to deliver proven executive-level experiences across key growth markets. "This acquisition is a strategic step in expanding Emerald’s presence in delivering proven, executive-level experiences across the U.S. and Europe," said Hervé Sedky, CEO and President of Emerald. "These formats consistently deliver the highest satisfaction scores in our event portfolio and represent a key growth engine for the business. With the addition of Generis, Emerald will now host more than 50 executive summits annually — underscoring the strength, scale, and value of our offering. Together, we’re unlocking new opportunities to deepen executive relationships and drive sustained, long-term growth."

Generis Group, founded in 2014 by Francesco Scalzo, Jason Cheddie, and Nadim Allidina, has established itself as a leader in high-impact, peer-to-peer executive summits. The company hosts eleven annual events across the U.S. and six in Europe, connecting senior leaders in sectors such as supply chain, manufacturing, packaging, digital transformation, and life sciences. Generis' curated events feature expert-led panels, targeted content, and a proprietary one-to-one matchmaking platform, driving alignment and measurable outcomes.

The acquisition is expected to empower Generis to scale its impact more rapidly and reach new heights. "We believe Emerald’s expertise will empower Generis to scale our impact even more rapidly and reach new heights, while staying true to what has made our events valuable to senior executives," said Francesco Scalzo, CEO of Generis. "Together, we’ll redefine what exceptional looks like in the executive summits space."

The financial terms of the transaction were not disclosed. Emerald Holding is the largest U.S.-based B2B event organizer, with a market capitalization of approximately $919 million. The company's stock currently trades at $4.64, with analysts setting price targets between $7.80 and $8.00. The acquisition is a significant step in Emerald's growth strategy, aiming to foster deeper executive relationships and drive sustained, long-term growth.

References:
[1] https://www.businesswire.com/news/home/20250812133768/en/Emerald-Acquires-Generis-Group-Accelerating-Growth-in-Executive-Level-Summits
[2] https://www.investing.com/news/company-news/emerald-holding-acquires-torontobased-generis-group-93CH-4184994
[3] https://finance.yahoo.com/news/emerald-acquires-generis-group-accelerating-120000138.html