Emarat, Crypto.com Launch Crypto Payments at Fuel Stations

Emarat, a leading fuel provider in the United Arab Emirates, has initiated a pioneering venture by collaborating with Crypto.com to introduce cryptocurrency payment services at its fuel stations. This partnership represents a notable advancement in the integration of digital currencies within the region's energy sector. The pilot program, which commenced on May 8, 2025, initially encompasses ten Emarat service stations, enabling customers to pay for fuel using Bitcoin and other supported digital assets directly at the pump. This innovation circumvents conventional fiat transactions, providing a streamlined and cutting-edge payment experience.

The collaboration is aimed at promoting the adoption of digital currencies in the Middle East and North Africa (MENA) region while also modernizing the energy sector. Emarat, with a market value of nearly $14 billion, is well-positioned to spearhead this transformation. The pilot program is intended to assess the viability and customer acceptance of crypto payments, with plans to extend the service to all of Emarat’s over 155 service stations across the UAE, contingent on regulatory approval and positive consumer feedback.

A notable aspect of this initiative is the rebranding of Emarat’s Al Ameen Station on Al Wasl Road in Dubai as the “Crypto.com Emarat Service Station.” This rebranding is a global first, as it marks the first instance of a cryptocurrency company securing naming rights for a fuel station. The station will feature Crypto.com’s payment infrastructure, facilitating comprehensive crypto payment services and joint branding. This controlled environment will not only optimize service delivery but also enhance the visibility of the partnership.

To further promote the adoption of crypto payments, Emarat and Crypto.com have developed a joint rewards program. This program offers exclusive promotional packages designed to incentivize customers to use the new payment system. While specific details of the rewards are not disclosed, they are expected to include limited-time incentives such as discounts, loyalty bonuses, and other initiatives aimed at boosting adoption during the pilot phase. These efforts align with the customer engagement goals of both companies, fostering a more widespread acceptance of cryptocurrency payments.

This development is part of a broader trend of cryptocurrency integration across various sectors in the UAE. The region has witnessed significant investments and initiatives aimed at embracing digital currencies, including a $2 billion investment by the UAE MGX sovereign wealth fund in Binance using a stablecoin. Additionally, projects like the Trump Tower in the region will also allow purchases to be made in cryptocurrency, further solidifying the UAE’s position as a leader in digital currency adoption.

As oil-producing nations explore alternative payment forms beyond the US dollar, the traditional petrodollar system may be on the brink of transformation. Emarat’s partnership with Crypto.com is a testament to this evolving landscape, demonstrating how traditional industries can adapt to the digital age by embracing innovative payment solutions. This initiative not only enhances customer convenience but also positions the UAE as a pioneer in the global shift towards digital currencies.