Elon Musk: Announces plans for 'Macrohard' company to rival software giant Microsoft, focused on 'purely AI'

Elon Musk: Announces plans for 'Macrohard' company to rival software giant Microsoft, focused on 'purely AI'

Tech billionaire Elon Musk has once again made headlines by announcing that his AI company, xAI, is working on developing a software company called Macrohard, which would run exclusively on artificial intelligence. The announcement was made via Musk's social media platform X, where he invited users to join the project [1].

Musk's post was accompanied by a trademark request filed by xAI with the U.S. Patent and Trademark Office on August 1, 2025, for the name "macrohard." The application seeks exclusive use of the name in the field of "downloadable computer programs and downloadable computer software" [1]. This move follows Musk's long-standing interest in AI and robotics, which has been evident in his other ventures such as Tesla, SpaceX, and Neuralink.

In his post, Musk explained that the idea of an AI-run software company was feasible because software companies like Microsoft do not manufacture physical hardware. He believes that it should be possible to simulate such companies entirely with AI [1].

Macrohard, if successful, would join a long list of Musk-led ventures. His focus on AI and robotics has been evident in his recent projects, such as Tesla's self-driving technology and the Optimus robot, which Musk believes could lead Tesla to a $25 trillion market capitalization [1].

The potential energy impact of using AI to create an entire software company and operating system is significant. Data centers would require substantial energy and cooling resources. However, Musk's optimistic view is that the project could save significant human time and resources, potentially tipping the scale in favor of AI [1].

While the idea of an AI-run software company is innovative, it is not without its challenges. Past AI projects have shown impressive results initially but often faced issues in practical implementation, as seen in a viral X post where an AI refactored code but rendered it unusable [1].

Despite these challenges, Musk's commitment to AI and robotics is unwavering. His significant financial clout and social capital will likely continue to drive his AI-focused ventures. Only time will tell whether Macrohard or similar projects will pose a risk to established tech giants like Microsoft.

References:
[1] https://www.thecooldown.com/green-business/macrohard-ai-elon-musk-microsoft/