Elliptic Labs' Smartphone Partnerships Signal Strong Growth Momentum in 2025

Elliptic Labs, a leader in AI-driven sensor technology, has announced shipments of its AI Virtual Smart Sensor Platform™ to nine new smartphone models from top-tier manufacturers in April 2025, underscoring its strategic position in the global smartphone market. The partnerships with Xiaomi, vivo, HONOR, and Transsion—a quartet of major OEMs—highlight the company’s ability to scale its software-based solutions across high-volume production lines, driving both revenue growth and market penetration.

The Strategic Significance of April 2025 Shipments

The nine new models announced in April 2025 represent a continuation of Elliptic’s long-standing partnerships with leading smartphone manufacturers. Notably, Xiaomi, vivo, and Transsion (the fourth-largest smartphone OEM globally) have been critical to the company’s growth. For instance:
- Xiaomi: The Redmi Turbo 4 Pro and Redmi Note 14 series, launched in 2025, mark the 64th and 65th Xiaomi models to integrate Elliptic’s technology since 2016.
- vivo: The V50 series and Y300 Pro+ models contributed to vivo’s 2.5x revenue growth in Elliptic’s smartphone business in 2024.
- Transsion: Its Tecno Camon 40 and Infinix Note 50 series, leveraging Elliptic’s AI Virtual Proximity Sensor, reflect the company’s expansion into emerging markets, where cost-efficient, feature-rich devices dominate.

These collaborations are not merely transactional; they are underpinned by multi-year contracts that guarantee minimum shipments for over 46 smartphone models by 2025. Such agreements provide Elliptic with stable revenue streams and reduce reliance on volatile hardware supply chains.

Technology Differentiation and Market Impact

Elliptic’s AI Virtual Smart Sensor Platform replaces physical sensors with software solutions, offering three key advantages:
1. Cost Reduction: Eliminates the need for hardware components, lowering device manufacturing costs.
2. Enhanced User Experience: The AI Virtual Proximity Sensor (INNER BEAUTY®) improves battery life and prevents accidental touchscreen interactions during calls.
3. Innovation Leadership: The AI Virtual Tap-to-Share Sensor™, launched in early 2025, enables seamless device-to-device sharing between iOS and Android phones—a feature increasingly demanded by consumers.

This technology has already been deployed in over 500 million devices globally, with partnerships spanning smartphones, laptops (e.g., Lenovo’s ThinkPad series), and emerging accessories. The platform’s compatibility with Qualcomm and MediaTek chipsets ensures broad market reach.

Data shows a 93% surge in revenue to NOK 131.9 million in 2024, fueled by smartphone and PC partnerships.

Financial Performance and Future Outlook

Elliptic’s financials reflect the success of its partnership strategy:
- 2024 Revenue: Jumped 93% year-over-year to NOK 131.9 million, driven by 22 vivo models and 20 Transsion devices shipped that year.
- EBITDA Profitability: Achieved for the first time in 2024, signaling operational efficiency.
- 2025 Momentum: Year-to-date shipments of 20 models (including nine in April) suggest another record year, with CEO Laila Danielsen targeting further expansion into “greener, smarter” devices.

Risks and Considerations

While Elliptic’s trajectory is promising, risks remain:
- Market Competition: Traditional sensor manufacturers and rival AI firms could erode margins.
- Supply Chain Volatility: Though Elliptic’s software model mitigates hardware risks, macroeconomic pressures could delay OEM production schedules.

Conclusion: A Pivotal Moment for AI-Driven Innovation

Elliptic Labs stands at the intersection of AI innovation and global smartphone manufacturing, leveraging partnerships with industry leaders to drive growth. With over 166 smartphone models and 33 laptop models under its belt, the company is well-positioned to capitalize on the shift toward software-centric, cost-effective devices.

The April 2025 shipments—part of a 2.5x revenue expansion in 2024—are a testament to Elliptic’s scalability. As it expands into accessories and deepens ties with top-tier OEMs, investors can anticipate sustained momentum. With a cash position of NOK 76.4 million (Q4 2024) and a technology portfolio that reduces costs while enhancing user experience, Elliptic Labs is primed to solidify its role as a key player in the $500+ billion smartphone market.

For investors, this is a story of high-margin software growth in a hardware-driven industry—a rare and compelling opportunity.