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Ford is set to unveil more information about its upcoming low-cost electric vehicles at an event in Kentucky on August 11. The company's CEO, Jim Farley, has described the announcement as a "Model T moment" for Ford. The electric vehicle division posted a loss of around $1.3 billion in Q2 2025, but the company is focusing on developing a low-cost platform for multiple vehicle styles, including a mid-size pickup truck set for release in 2027.

Ford Motor Company is set to unveil more details about its upcoming low-cost electric vehicles (EVs) at an event in Kentucky on August 11. The company’s CEO, Jim Farley, described the announcement as a "Model T moment," signaling a significant shift in the EV market.

Ford reported its Q2 2025 earnings on Wednesday, with the company beating top and bottom line expectations despite a $2.5 billion hit from Trump’s auto tariffs. The company’s electric vehicle division, Model e, posted a nearly $1.3 billion loss in the second quarter, primarily due to tariff-related costs and investments in launching its new EV battery plant in Michigan [1].

Despite the challenges, Ford's Q2 revenue reached a record $50.2 billion, a 5% increase year-over-year, driven by the commercial Ford Pro unit and growing electric vehicle sales [2]. The company’s adjusted earnings before interest and taxes (EBIT) stood at $2.14 billion, with $0.8 billion in adverse tariff-related impacts [3].

The upcoming announcement is significant as Ford aims to develop a low-cost platform for multiple vehicle styles, including a mid-size pickup truck set for release in 2027. The company has been deliberately vague about specifics but has indicated that these vehicles will feature "personalized digital experiences" [4].

Ford's strategy to enter the low-cost EV market is crucial, as it competes with Tesla, General Motors, and other startups like Slate Auto. While there are no mass-market electric vehicles available in the U.S. at or under $30,000, Ford's entry could significantly impact the market landscape [4].

The company’s financial resilience is evident, with cash reserves standing at $28.4 billion and liquidity at $46.6 billion by the end of the quarter. Ford has also announced a Q3 regular dividend of 15 cents per share, set to be paid on September 2 to shareholders on record as of August 11 [3].

Ford's focus on developing low-cost EVs underscores its commitment to staying competitive in the rapidly evolving automotive market. The upcoming event on August 11 promises to provide more insights into Ford’s strategic direction and its plans to design and build breakthrough electric vehicles in the U.S. [1].

References:
[1] https://electrek.co/2025/07/30/ford-says-breakthrough-evs-coming-to-the-us/
[2] https://techcrunch.com/2025/07/31/ford-to-reveal-more-about-its-new-low-cost-electric-vehicles-on-august-11/
[3] https://www.just-auto.com/news/ford-q2-2025/
[4] https://www.cbtnews.com/ford-posts-record-q2-revenue-but-faces-net-loss/