Eli Lilly Launches "Brain Health Matters" Campaign to Empower Public on Brain Health Conversations

Lilly launches "Brain Health Matters" campaign in partnership with Julianne Moore to encourage people to prioritize brain health and lower their risk of dementia. The campaign aims to promote early, ongoing conversations between people and their doctors about brain health. With the number of people aged 65 and older with Alzheimer's disease projected to reach 13.8 million by 2060, early action to support brain health is crucial. The campaign will focus on empowering individuals, particularly women, to take charge of their brain health and reduce the stigma around Alzheimer's disease.