ElementalTV Partners with Cineverse to Enhance FAST Ecosystem through AI-Powered Audience Intelligence

ElementalTV has partnered with Cineverse to integrate its AI-powered audience insights platform, 1Audience, into Cineverse's tech stack. This will transform billions of raw data points into AI-curated audience PMPs ready for DSP activation, enabling Cineverse to curate and activate its inventory with precision-level intelligence. The collaboration aims to drive revenue uplift across Cineverse's vast streaming portfolio and unlock higher-margin advertising opportunities.

LOS ANGELES, Aug. 19, 2025 /PRNewswire/ -- ElementalTV, a leading innovator in CTV advertising technology, and Cineverse (NASDAQ: CNVS), a next-generation entertainment studio and FAST streaming giant, have announced a strategic partnership to elevate Cineverse's expansive streaming footprint through advanced audience intelligence and identity resolution. This collaboration aims to unify fragmented viewership data into data-enriched, buyer-aligned audience segments [1].

As part of the partnership, Cineverse will integrate ElementalTV's AI-powered audience insights platform, 1Audience, into its tech stack. This integration will transform billions of raw data points into AI-curated audience PMPs ready for seamless DSP activation. By leveraging 1Audience, every ad impression across Cineverse's FAST channels will be enriched with deep audience intelligence at the bid request level, layered with deep identity, behavioral, contextual, and content-affinity signals [1]. This approach is expected to result in higher bid density and stronger CPMs, as advertisers can better identify and compete for the audiences they care about.

The integration of 1Audience will also enable Cineverse to curate and effectively activate its inventory with precision-level intelligence, delivering targetable, high-intent audience cohorts aligned with the demands of audience-based media buyers. The collaboration is set to drive a significant revenue uplift across Cineverse's vast streaming portfolio and unlock higher-margin advertising opportunities by leveraging ElementalTV's avant-garde audience and identity solutions along with access to exclusive demand connections from top-tier brands and advertisers seeking highly engaged, genre-specific audiences that Cineverse offers [1].

Key Partnership Highlights include 1Audience Integration, ad tech innovation, and transparency and efficiency. By integrating ElementalTV's demand-side facilitation and AI-powered programmatic systems, Cineverse benefits from faster onboarding, simplified ad ops, and full SPO transparency, matched with their internal AI monetization roadmap [1]. The direct integration between ElementalTV and Cineverse's ad stack reduces the number of middlemen, creating a cleaner, optimized supply path. Demand partners gain transparent, direct-to-publisher access to Cineverse's inventory, which enhances trust, brand safety, and campaign performance. For Cineverse, this means more revenue reaches the platform itself, and advertisers enjoy cost-effective campaigns with fewer middlemen fees [1].

ElementalTV is a full-stack CTV monetization platform empowering publishers to unlock the full value of their inventory through advanced audience data capabilities, direct audience curation, and transparent programmatic transactions. By continuously innovating and leveraging cutting-edge technology, ElementalTV is driving the evolution of CTV, enabling publishers to maximize revenue and deliver targeted, data-driven advertising experiences [1].

Cineverse, with its vast content library and passionate fan base, is well-positioned to benefit from this strategic partnership. With over 71,000 premium films, series, and podcasts, and a proprietary streaming platform that powers visionary storytelling, Cineverse is poised to capitalize on the enhanced audience intelligence and identity resolution capabilities provided by ElementalTV [2].

This partnership underscores the growing importance of AI-driven audience intelligence in the FAST streaming ecosystem. By leveraging advanced analytics and data insights, streaming platforms can deliver more targeted and effective advertising campaigns, ultimately driving revenue growth and improved user engagement.

References:

[1] https://www.prnewswire.com/news-releases/elementaltv-brings-ai-powered-audience-intelligence-cineverses-fast-ecosystem-302534781.html
[2] https://www.nasdaq.com/press-release/elementaltv-brings-ai-powered-audience-intelligence-cineverses-fast-ecosystem-2025-08