Electronic Arts Receives Hold Rating from UBS with $167 Price Target

Electronic Arts (EA) received a Hold rating from UBS analyst Chris Schoell, with a price target of $167.00. The company's shares opened at $152.76. Schoell is a 4-star analyst with a 62.50% success rate and a 69.7% average return. The analyst consensus on EA is a Moderate Buy with an average price target of $172.16, implying a 12.70% upside from current levels.

Electronic Arts (EA), a leading video game company, has received a Hold rating from UBS analyst Chris Schoell, with a price target of $167.00. The company's shares opened at $152.76 on July 2, 2025.

Schoell, a 4-star analyst with a 62.50% success rate and a 69.7% average return, has issued a Hold rating for EA, suggesting that investors should hold their positions rather than buying or selling the stock. The analyst's price target of $167.00 indicates a cautious approach, with the stock currently trading at $152.76, implying a 12.70% upside from current levels.

The analyst consensus on EA is a Moderate Buy with an average price target of $172.16, implying a 12.70% upside from current levels. Despite the positive analyst consensus, UBS's Hold rating suggests a cautious approach due to potential risks.

In the first quarter of EA's fiscal year 2025, the company reported a 1% increase in revenue, reaching $1.67 billion, which exceeded Wall Street estimates. However, key profit metrics declined compared to the previous year, prompting UBS to reiterate a Neutral rating on the stock.

EA's stock price has seen fluctuations over the past year, with a current price of $154.80, reflecting a 1.51% increase or $2.31. Over the past year, EA's stock has fluctuated, reaching a high of $168.50 and a low of $115.21. The company's market capitalization is approximately $38.90 billion.

Electronic Arts has recently announced a quarterly dividend of $0.19, payable on September 17, 2025, which reflects a yield of 0.5%. The company's dividend payout ratio (DPR) is 19.05%.

The company's core franchises have shown resilience, delivering strong quarters. The company's trading volume today is 1,646,436 shares on the NASDAQ exchange.

Despite the positive revenue growth, UBS's Hold rating suggests a cautious approach, considering the decline in key profit metrics. Investors should carefully consider the analyst's recommendation and the company's financial performance before making any investment decisions.

References:
[1] https://www.marketbeat.com/all-access/analyst-rankings/1459/
[2] https://site.financialmodelingprep.com/market-news/electronic-arts-nasdaq-ea-stock-update-ubs-neutral-rating
[3] https://www.marketbeat.com/instant-alerts/q3-eps-estimates-for-electronic-arts-lifted-by-roth-capital-2025-08-01/