Electrolux Group: Retaining Egyptian Operations for Growth

Electrolux Group, a leading global appliance company, has decided to retain its business operations in Egypt following a strategic evaluation of alternatives. The company determined that maintaining the Egyptian business within the Group would generate higher value. The Egyptian operations, which include sales and production of major appliances and water heaters, are profitable and feature strong, well-established brands.



CEO Yannick Fierling stated that the company aims to capitalize on Egypt's growing market, increase market share, and expand exports from the region. This announcement effectively closes the divestment program that was initially announced on July 20, 2023.

Electrolux Group's decision to retain its business in Egypt aligns with its overall investment philosophy, focusing on creating higher value by continuing to be part of the Group. The company's objectives going forward are to take advantage of the growing market in Egypt and increase its market share, as well as to expand export from Egypt.

The company's strong brands and established operations in Egypt are expected to maintain and even grow its market share in the region. By capitalizing on the growing market in Egypt and increasing its market share, Electrolux Group is expected to generate higher revenue and profitability, which should be beneficial for investors.

In summary, Electrolux Group's decision to retain its business in Egypt is likely to have a positive impact on the company's valuation and long-term financial performance. By capitalizing on the growing market in Egypt and increasing its market share, the company is expected to generate higher revenue and profitability, which should be beneficial for investors.