El Pollo Loco: Q3 Success Amidst Consumer Pressure, Innovations & Value Offerings
ByAinvest
Tuesday, Nov 4, 2025 11:12 pm ET1min read
LOCO--
El Pollo Loco gained market share in Q3, driven by menu innovations, operational improvements, and targeted value offerings. CEO Liz Williams attributed the success to positioning the brand right on value, innovation, and better service. The company is outperforming competitors in sales and transactions, with new product launches like Creamy Chipotle and Salsa Verde quesadillas performing well. El Pollo Loco is also testing Loco Tenders and a new fire-fried chicken sandwich, and will enter the beverage space in 2026.
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