Eightco Holdings Closes $270M Private Placement, Emphasizes Worldcoin as Treasury Reserve Asset
ByAinvest
Wednesday, Sep 10, 2025 6:09 am ET2min read
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The proceeds from this private placement will be used to acquire and hold Worldcoin as a primary reserve asset, while maintaining cash and Ethereum (ETH) as secondary reserves. The appointment of renowned tech analyst Dan Ives as Chairman of the Board further adds credibility to this strategic pivot [1].
Eightco's treasury strategy marks a significant departure from conventional corporate treasury management. While some companies have adopted Bitcoin as a treasury asset, Eightco is pioneering an alternative approach by focusing on Worldcoin – a token specifically designed for human verification in an AI-dominant landscape [1]. This positions Eightco to potentially benefit from value appreciation if Worldcoin's "Proof of Human" utility gains widespread adoption.
The strategic significance of Eightco's treasury decision lies in its alignment with World's zero-knowledge proof technology and verification mission. World's technology creates "Proof of Human" (PoH) verification without storing personal biometric data on the blockchain – a critical distinction in an era of deepening AI integration and digital identity concerns [1].
The proprietary iris-scanning Orb technology represents a unique hardware-software combination for human verification at scale. This technology addresses a fundamental challenge in the digital economy: how to verify unique human users without compromising privacy. By using zero-knowledge proofs, World enables verification without exposing underlying personal data – creating a privacy-preserving identity layer [1].
This approach differs significantly from traditional digital identity solutions that either centralize user data (creating security vulnerabilities) or lack strong verification mechanisms. The potential implications extend beyond cryptocurrency to fundamental internet infrastructure – potentially creating a new verification layer for digital services requiring human confirmation [1].
The market positioning is particularly relevant as generative AI makes distinguishing between human and AI-generated content increasingly difficult. If successful, World could become a key infrastructure layer for online services requiring genuine human verification – from social media to financial services [1].
However, the technology faces substantial hurdles, including regulatory uncertainty around biometric data collection, potential privacy concerns, and the challenge of achieving network effects. The treasury decision represents a substantial bet on both the underlying technology and its market adoption – making this an alignment of financial strategy with technological vision rather than a conventional investment [1].
Eightco Holdings' $270 million private placement represents a pioneering treasury strategy in the corporate world. This is the first major public company to adopt Worldcoin (WLD) as its primary treasury reserve asset, positioning itself at the intersection of AI verification and blockchain technology [1].
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Eightco Holdings Inc. closed a $270 million private placement to implement a Worldcoin treasury strategy, led by MOZAYYX and with participation from various institutional investors, including BitMine Immersion. The proceeds will be used to acquire and hold Worldcoin as a reserve asset, while the company continues its core business operations. The Nasdaq trading symbol for Eightco Holdings' common stock will change to "ORBS" on September 11, 2025.
Eightco Holdings Inc. (formerly NASDAQ: OCTO, to be changed to ORBS on September 11, 2025) has successfully closed a $270 million private placement to implement the first Worldcoin (WLD) treasury strategy. The transaction was led by MOZAYYX, with BitMine Immersion (NYSE: BMNR) contributing $20 million, alongside participation from notable investors including World Foundation, Kraken, and Pantera [1].The proceeds from this private placement will be used to acquire and hold Worldcoin as a primary reserve asset, while maintaining cash and Ethereum (ETH) as secondary reserves. The appointment of renowned tech analyst Dan Ives as Chairman of the Board further adds credibility to this strategic pivot [1].
Eightco's treasury strategy marks a significant departure from conventional corporate treasury management. While some companies have adopted Bitcoin as a treasury asset, Eightco is pioneering an alternative approach by focusing on Worldcoin – a token specifically designed for human verification in an AI-dominant landscape [1]. This positions Eightco to potentially benefit from value appreciation if Worldcoin's "Proof of Human" utility gains widespread adoption.
The strategic significance of Eightco's treasury decision lies in its alignment with World's zero-knowledge proof technology and verification mission. World's technology creates "Proof of Human" (PoH) verification without storing personal biometric data on the blockchain – a critical distinction in an era of deepening AI integration and digital identity concerns [1].
The proprietary iris-scanning Orb technology represents a unique hardware-software combination for human verification at scale. This technology addresses a fundamental challenge in the digital economy: how to verify unique human users without compromising privacy. By using zero-knowledge proofs, World enables verification without exposing underlying personal data – creating a privacy-preserving identity layer [1].
This approach differs significantly from traditional digital identity solutions that either centralize user data (creating security vulnerabilities) or lack strong verification mechanisms. The potential implications extend beyond cryptocurrency to fundamental internet infrastructure – potentially creating a new verification layer for digital services requiring human confirmation [1].
The market positioning is particularly relevant as generative AI makes distinguishing between human and AI-generated content increasingly difficult. If successful, World could become a key infrastructure layer for online services requiring genuine human verification – from social media to financial services [1].
However, the technology faces substantial hurdles, including regulatory uncertainty around biometric data collection, potential privacy concerns, and the challenge of achieving network effects. The treasury decision represents a substantial bet on both the underlying technology and its market adoption – making this an alignment of financial strategy with technological vision rather than a conventional investment [1].
Eightco Holdings' $270 million private placement represents a pioneering treasury strategy in the corporate world. This is the first major public company to adopt Worldcoin (WLD) as its primary treasury reserve asset, positioning itself at the intersection of AI verification and blockchain technology [1].

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