"Eightco Bets Big on Human Identity: A $250M Leap Into Worldcoin’s Future"

Eightco Holdings Inc. (NASDAQ: OCTO), a diversified holding company with interests in e-commerce and manufacturing, has raised $250 million in gross proceeds through a private placement, alongside a $20 million strategic investment from BitMine (NYSE: BMNR), to implement what it calls the “world’s first Worldcoin (WLD) treasury strategy.” The funding includes the issuance of approximately 171.2 million shares at $1.46 per share, with BitMine acquiring an additional 13.7 million shares at the same price. The transaction, led by MOZAYYX, attracted participation from institutional investors including World Foundation, Discovery Capital Management, and others. The company also announced plans to change its ticker symbol from “OCTO” to “ORBS,” effective September 11, 2025, aligning with World’s iris-scanning “Orb” technology.

Worldcoin’s core value proposition centers around its “Proof of Human” (PoH) technology, a zero-knowledge system that verifies unique human identities without storing sensitive biometric data on the blockchain. The technology uses proprietary hardware called “Orbs” to create digital identities that can be used for authentication in AI-driven environments, where the line between human and machine-generated content is increasingly blurred. As of now, the project has created nearly 16 million zero-knowledge PoH accounts across over 45 countries, signaling early adoption and scalability.

The strategic pivot to Worldcoin represents a significant shift in Eightco’s treasury composition, moving away from traditional assets toward a speculative digital asset. This move positions the company at the intersection of AI safety and digital identity verification, areas where regulatory and technical challenges remain high. From a financial perspective, the decision to allocate treasury reserves to WLD exposes the company to substantial price volatility and regulatory scrutiny, especially as global regulators continue to refine the framework for digital assets.

Dan Ives, a well-known technology and AI analyst, has been appointed as Chairman of the Board, lending credibility to the company’s strategic direction. Ives has previously emphasized the importance of digital identity systems in the AI era, calling Worldcoin “the de facto standard for authentication and identification in the future world of AI.” The move follows a similar pattern seen in the broader financial sector, where companies have increasingly adopted blockchain-based assets to diversify treasury portfolios and potentially boost shareholder returns.

Worldcoin’s recent price performance has also shown signs of gaining traction, with the token surging 16% to $1.06 after launching its anonymized multi-party computation (APMC) initiative. The APMC project involves collaboration with academic partners such as the University of Erlangen-Nuremberg (FAU), the University of California, Berkeley, and KAIST, among others, to enhance the quantum security of the blockchain. Long-term holders of WLD have also been accumulating, supported by strong inflows indicated by the Chaikin Money Flow (CMF) metric. However, the token faces immediate resistance at $1.08, with a breakout expected to push it toward a monthly high of $1.11, while a pullback could see it fall to $1.03 or $0.96.

The broader context of institutional interest in digital assets, especially those with unique value propositions like Worldcoin, reflects a growing acceptance of crypto assets in corporate treasuries. BitMine’s $20 million investment is part of its “Moonshot” strategy to back innovative projects that strengthen the Ethereum ecosystem. The company’s chairman, Thomas Lee, has emphasized the alignment of Worldcoin with Ethereum and its potential to enhance trust and authentication in AI-driven environments.

Despite the potential for growth, the move by Eightco and its investors to adopt WLD as a primary treasury asset remains a high-risk, high-reward bet. The success of this strategy will depend heavily on the widespread adoption of World’s PoH technology and the long-term value appreciation of WLD. As the company prepares to execute its new identity, it joins a growing list of firms exploring the intersection of AI, digital identity, and blockchain to shape the next generation of internet infrastructure.

Source: [1] title1 (https://www.stocktitan.net/news/BMNR/eightco-holdings-inc-octo-announces-250-million-private-placement-b9e0xic5395u.html) [2] title2 (https://www.prnewswire.com/news-releases/eightco-holdings-inc-octo-announces-250-million-private-placement-with-an-additional-20-million-strategic-investment-from-bitmine-bmnr-to-initiate-worlds-first-worldcoin-wld-treasury-strategy-302549012.html) [3] title3 (https://beincrypto.com/worldcoin-price-rally-quantum-security-strategy/) [4] title4 (https://www.cnbc.com/2025/09/08/dan-ives-to-become-chair-of-company-that-will-buy-sam-altman-backed-worldcoin-for-its-treasury.html) [5] title5 (https://www.nasdaq.com/market-activity/stocks/octo/financials)