P&G's Efforts to Amplify AAPI Voices Through Storytelling and Partnerships

P&G is committed to serving all consumers and promoting diversity through storytelling. The company partners with organizations like The Asian American Foundation and Gold House to amplify Asian American Pacific Islander (AAPI) voices. One example is the film "Culture of Winning: Polynesian Football Pride," co-produced by P&G Studios and presented by Gillette, which celebrates Polynesian athletes and their culture. P&G also supports Native Hawaiian and Pacific Islander (NHPI) filmmakers through the Sunrise Collective partnership.

Procter & Gamble (P&G) has long been committed to serving all consumers and promoting diversity through storytelling. This commitment is evident in the company's partnerships with organizations like The Asian American Foundation and Gold House to amplify Asian American Pacific Islander (AAPI) voices. One notable example is the film "Culture of Winning: Polynesian Football Pride," co-produced by P&G Studios and presented by Gillette. This film celebrates Polynesian athletes and their culture, highlighting the rich heritage and contributions of these communities [1].

Moreover, P&G supports Native Hawaiian and Pacific Islander (NHPI) filmmakers through the Sunrise Collective partnership. This initiative aims to provide a platform for NHPI storytellers, fostering representation and cultural understanding. The company's efforts are part of a broader strategy to promote diversity and inclusion, reflecting the growing importance of these communities in the United States.

In recognition of Asian American, Native Hawaiian, and Pacific Islander Heritage Month, P&G's initiatives align with the broader celebration of the contributions and resilience of these communities. According to the U.S. Census Bureau, the Asian American population grew by nearly 56% between 2010 and 2020, while the Native Hawaiian and Pacific Islander population grew by 30.8% during the same period [1]. These communities make up more than 10% of the nation's total population, highlighting their significant presence and impact.

P&G's focus on diversity and storytelling is not just a marketing strategy but a reflection of the company's commitment to serving all consumers. By amplifying AAPI and NHPI voices, P&G is contributing to a more inclusive and equitable future for all. As the company continues to invest in these initiatives, it is also investing in the future of these communities and the broader American story.

References:

[1] https://kauainownews.com/2025/05/26/asian-americans-native-hawaiians-pacific-islanders-integral-to-the-american-story/