EDTK Announces Strategic Upgrade of Sesame Chat App to AI Communication Intelligence Platform

Skillful Craftsman Education Technology has upgraded its Sesame Chat app to an AI communication intelligence platform, empowering personal and professional development. The platform's "Scenario Intelligence Agent" can understand high-risk communication scenarios and provide forward-looking strategies and behavioral recommendations. The upgrade aims to capture the market driven by the demand for efficient communication and create a competitive advantage.

Skillful Craftsman Education Technology Ltd. (NASDAQ: EDTK) has announced a strategic upgrade to its AI communication app, Sesame Chat (Zhi Ma Gou Tong), transforming it into an advanced AI communication intelligence platform. The upgrade marks a significant shift in the company's product strategy, moving beyond surface-level text optimization to address what they've identified as a widespread "communication deficit" in professional and personal contexts [1].

The core technological advancement is the new "Scenario Intelligence Agent," which enables the platform to understand complex communication contexts and provide strategic recommendations rather than simple text improvements. This functionality targets high-stakes situations like managing upward communication and navigating interpersonal dynamics in professional settings [2].

EDTK’s Chief Product Officer, Mr. Ma Jie, stated, "What we are launching is not a simple product update, but an entirely new category. EDTK is elevating the application of AI from an ‘efficiency tool’ to a strategic level of ‘personal empowerment.’ We firmly believe that ‘communication intelligence’ is a huge potential market, and the evolution of Zhi Ma Gou Tong (Sesame Chat) is our key strategic move to tap into this market and build a strong competitive advantage" [1].

The upgraded Sesame Chat aims to address the "communication deficit" in professional and personal settings by providing forward-looking communication strategies and behavioral recommendations. Unlike conventional AI tools focused on text optimization, the platform's core innovation lies in its ability to understand and navigate complex communication scenarios [2].

The company is positioning this as a fundamental shift from AI as an efficiency tool to AI as a means of "personal empowerment" – suggesting a higher-value proposition and potentially higher pricing power. While the announcement contains limited technical specifics about the underlying AI architecture, it does mention plans to develop "vertical-specific large models" and "scenario-aware AI technology," indicating a specialized approach rather than relying solely on general-purpose language models [2].

The announcement lacks specific metrics on the current user base, financial projections, or competitive positioning that would help quantify the potential market opportunity. However, the company appears to be pursuing a data network effect strategy, where increased user interactions create a technological moat and competitive advantage. This product evolution aligns with broader industry trends toward more specialized and context-aware AI applications, though execution and actual market differentiation remain to be proven [2].

References:

[1] https://www.globenewswire.com/news-release/2025/08/27/3140015/0/en/Skillful-Craftsman-Education-Technology-Ltd-Announces-its-Sesame-Chat-App-Completes-Strategic-Upgrade-Pioneering-New-Frontier-in-AI-Communication-Intelligence.html
[2] https://www.stocktitan.net/news/EDTK/skillful-craftsman-education-technology-ltd-announces-its-sesame-cvx96d55t84b.html