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Ric Edelman, the founder of Edelman Financial Engines and DACFP, has recommended that investors allocate a significant portion of their portfolios to cryptocurrency. In a recent whitepaper, Edelman advised that investors should allocate between 10% and 40% of their portfolios to crypto, depending on their individual risk tolerance. This guidance represents a departure from the conventional 60/40 stock-to-bond portfolio model, which Edelman believes is no longer practical in the current economic environment.
Edelman suggested that conservative investors should hold 10% in crypto, moderate investors 25%, and aggressive investors 40%. He cited technological advancements and increased life expectancy as reasons to move away from traditional investment formulas. He emphasized that ignoring crypto means betting against an asset class that has outperformed all others over the past 15 years.
Edelman also presented a bullish projection for Bitcoin, suggesting it could reach $500,000. He explained that a 1% allocation of the $750 trillion in global assets toward Bitcoin would inject $7.5 trillion into the market. Based on current valuations, this inflow could significantly drive the asset’s price. He underlined this estimate as simple arithmetic based on supply and demand trends.
Edelman pointed to growing institutional interest and policy changes as key drivers for crypto’s rise. He highlighted that Tether, a major stablecoin, reported $13 billion in profits last year, surpassing companies like McDonald’s and Ford. He also noted that a pro-crypto political climate, especially following Donald Trump’s reelection, is setting favorable conditions for digital assets.
In his whitepaper, Edelman called out financial advisors who continue to avoid crypto recommendations. He argued that advisors should be educating clients on various ways to gain exposure, from direct purchases to crypto-related equities. The report included guidance on addressing common objections and integrating crypto into client portfolios responsibly.
Edelman’s endorsement is viewed as a major signal from traditional finance, given his influence in managing $300 billion in assets for over a million clients. His advice to allocate up to 40% of portfolios to crypto is seen as a significant shift in the advisory industry, encouraging more traditional investors to consider digital assets as a viable investment option.

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