ECD Automotive Design, a Land Rover and Jaguar restoration company, is expanding into the Porsche 911 restoration and customization market through its Boutique Division. The first vehicle, Project Gravette, is a fully bespoke Porsche 993 with a one-of-one luxury design experience. ECD is entering the Porsche segment due to strong demand from its loyal customer base and a faster build time compared to incumbent providers.
ECD Automotive Design, Inc. (NASDAQ: ECDA), a leading restoration and customization company specializing in luxury vehicles, has announced its entry into the Porsche 911 restoration and customization market through its Boutique Division. The company, known for its bespoke luxury builds including Land Rover Defenders, Range Rovers, Jaguar E-Types, Ford Mustangs, and Toyota FJs, has introduced its first Porsche 911 customization project, dubbed Project Gravette.
Project Gravette is a fully bespoke Porsche 993 that has undergone a one-of-one luxury design experience, blending heritage performance with modern refinement. The move into the Porsche segment is driven by strong demand from ECD's loyal customer base and the company's ability to offer a faster build time compared to incumbent providers in the market. Scott Wallace, CEO and Co-Founder of ECD, stated that "The launch of Project Gravette marks another milestone in ECD’s journey to redefine the restomod industry. Vintage 911s are among the most iconic and desired models for collectors and enthusiasts, and a perfect fit for ECD’s best-in-class Boutique production focused on low volume, high touch vehicles that command premium prices."
The expansion into Porsche restomods aims to elevate ECD's average selling price, drive efficiencies in its factory, and extend the ECD experience to an even broader collector base. The company's entry into the Porsche segment builds directly on the success of its Mustang program, which was launched earlier this year and has already secured multiple commissions and national recognition.
ECD Automotive Design is a public company trading under ECDA on the Nasdaq. The company was founded in 2013 by three British "gear heads" whose passion for classic vehicles is the driving force behind the exceptionally high standards for quality and custom luxury vehicles. The company's global headquarters, known as the "Rover Dome," is located in Kissimmee, Florida, and is home to 102 staff, including 67 talented craftsmen and technicians with a combined 66 ASE and three master level certifications.
ECD's entry into the Porsche 911 restoration and customization market is a strategic move to capitalize on the growing demand for high-end restomods and to further cement its position as a leader in the luxury vehicle restoration industry. The company's ability to offer a faster build time and a one-of-one luxury design experience sets it apart from competitors and positions it well to capture a significant share of the Porsche 911 restoration market.
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