eBay Tumbles to 97th in Trading Volume Amid Secure Purchase Launch and CFO Share Sales

On August 1, 2025, eBay (EBAY) saw a trading volume of 1.08 billion, a 41.53% decline from the previous day, ranking 97th in market activity. The stock closed nearly flat, reflecting limited short-term directional bias.

eBay introduced Secure Purchase, a streamlined digital platform for vehicle transactions, aiming to simplify cross-state car sales by integrating payment, financing, and title transfers. The tool addresses challenges like paperwork complexity and verification, with 80% of 2024 eBay vehicle trades involving out-of-state buyers. By automating identity checks, document validation, and digital fund transfers, the platform seeks to enhance trust and convenience for buyers and sellers.

A Form 144 filing revealed eBay CFO Stephen Priest’s plan to sell up to 51,009 shares via Morgan Stanley, adding to 305,697 shares he sold in the prior three months. While the volume is small (0.08% of outstanding shares), repeated insider sales may signal reduced confidence, potentially affecting investor sentiment despite no direct operational impact.

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