Eat & Beyond Global Rebrands to Digital Asset Technologies with Blockchain Focus

Eat & Beyond Global plans to change its name to Digital Asset Technologies, representing the company's focus on emerging digital and blockchain technologies. The trading symbol on the Canadian Securities Exchange will change to "DATT." The company has also updated its investment policy to include a focus on blockchain and related technologies.

Digital Asset Technologies (DATT), formerly known as Eat & Beyond Global, has announced a significant strategic move to align its business focus with the burgeoning digital and blockchain technologies sector. The company will henceforth be known as Digital Asset Technologies, reflecting its commitment to emerging financial technologies. This name change is accompanied by a change in the trading symbol on the Canadian Securities Exchange to "DATT." Additionally, the company has updated its investment policy to include a focus on blockchain and related technologies [1].

This strategic shift comes amidst a growing trend of traditional financial institutions exploring digital asset investments. PSQ Holdings (PSQH), for instance, is exploring a digital asset treasury strategy, aiming to invest in Bitcoin and stablecoins. This move is part of PSQH's broader strategy to leverage emerging Fintech solutions, with the company planning to allocate funds from its recent offering to support these investments [2].

Digital Asset Technologies' decision to focus on digital and blockchain technologies is not an isolated event. The digital asset market in Turkey, for example, has seen rapid growth, driven by rising inflation, currency volatility, and a digitally native population. The country now ranks among the top globally in cryptocurrency adoption, with increasing interest from both retail and institutional investors in regulated products. This growth reflects both local economic dynamics and the population's appetite for financial innovation [3].

The company's new focus aligns with the broader trend of global financial institutions exploring digital asset investments. Digital Asset Acquisition Corp (DAAQU) has also been active in this space, recently announcing the separate trading of its Class A ordinary shares and warrants, which will commence on or about June 2, 2025 [4].

The strategic move by Digital Asset Technologies is expected to be well-received by investors, with Wall Street analysts forecasting a one-year average price target for PSQ Holdings Inc (PSQH) at $6.00, representing a substantial potential upside of 194.12% from the current trading price of $2.04 [2]. Similarly, brokerage recommendations for PSQ Holdings Inc (PSQH) currently hold an average brokerage recommendation of 2.0, signifying an "Outperform" status [2].

In conclusion, Digital Asset Technologies' strategic shift to focus on digital and blockchain technologies is a significant move that aligns with the broader trend of traditional financial institutions exploring this sector. This move is expected to be well-received by investors, given the positive outlook on the company's future performance.

References:
[1] https://www.gurufocus.com/news/2889448/psq-holdings-psqh-explores-digital-asset-treasury-strategy
[2] https://www.morningstar.com/news/globe-newswire/9460348/digital-asset-acquisition-corp-announces-the-separate-trading-of-its-class-a-ordinary-shares-and-warrants-commencing-on-or-about-june-2-2025
[3] https://www.marketscreener.com/quote/stock/DEFI-TECHNOLOGIES-INC-120793636/news/DeFi-Technologies-and-Misyon-Agree-to-Launch-Innovative-Digital-Asset-Investment-Products-in-Turkiye-50101417/