Earnings Have Been Good for Stocks. Tariffs Are Undoing the Gains.

The relationship between earnings and stock prices is well-established. Strong earnings reports typically lead to increased investor confidence, driving up stock prices. Conversely, weak earnings reports can cause investors to lose faith in a company, leading to a decline in its stock price. This dynamic has played out consistently across various sectors, with Big Tech and insurance companies being prime examples.

However, the recent implementation of tariffs has thrown a wrench into this well-oiled machine. Tariffs, by their nature, increase costs for companies, which can lead to reduced profitability and lower earnings. This, in turn, can negatively impact stock prices. For instance, during the U.S.-China trade war, companies like Apple and Ford saw their stock prices fluctuate directly in response to trade negotiation headlines and tariff announcements.



Investors have responded to these changes in earnings performance by adjusting their positions in affected stocks. During the U.S.-China trade war, for example, investors sold off shares in companies like Ford and Deere & Co., reflecting concerns about the impact of higher input costs on profitability. Similarly, during the 2018 steel and aluminum tariffs, investors reduced their exposure to automakers and aerospace companies, anticipating the impact of rising material costs on earnings.

To navigate this volatile market, investors should consider the following strategies:

1. Diversification: Spread your investments across various sectors and asset classes to minimize the impact of tariffs on any single sector.
2. Active Management: Stay informed about political developments and adjust your portfolio accordingly. This may involve selling stocks in sectors likely to be negatively impacted by tariffs and buying stocks in sectors that may benefit.
3. Long-term Perspective: While tariffs can create short-term volatility, maintaining a long-term perspective can help investors weather the storm and capitalize on opportunities as they arise.

In conclusion, earnings have historically been a positive driver for stock prices, but recent tariffs are threatening to undo these gains. By understanding the impact of tariffs on earnings and stock prices, investors can better navigate this volatile market and make informed decisions about their portfolios.