In the world of professional sports, it's not uncommon for athletes to have side hustles. However, few have made as significant an impact as the Philadelphia Eagles' trio of Jordan Mailata, Lane Johnson, and Jason Kelce. Under the artist name The Philly Specials, these Eagles players have been recording and selling Christmas albums for charity during their off-seasons. Their latest album, 'A Philly Special Christmas Party,' has raised an impressive $2.5 million for various local charities.
The Philly Specials' musical side hustle began in 2022, with their debut album, 'A Philly Special Christmas,' raising over $1 million for local charities. The following year, they released 'A Philly Special Christmas Special,' which raised over $3 million, with proceeds going to around 70 nonprofit organizations in and around Philadelphia. Their 2024 release, 'A Philly Special Christmas Party,' has continued this trend, raising over $2.5 million for local charities.
The Philly Specials' albums feature a mix of classic Christmas covers and original songs, with guest appearances from notable artists such as Patti LaBelle, Amos Lee, and members of The War on Drugs. Their music has been streamed millions of times across platforms, with some singles reaching No. 1 on the iTunes Holiday Charts. The group's moniker, The Philly Specials, is a nod to a play that was instrumental in the Eagles' Super Bowl victory in 2018, further amplifying their connection to the Philadelphia community.
The success of The Philly Specials' charity albums can be attributed to several factors. First, their celebrity status and involvement in the project help generate interest and sales. Second, their focus on supporting local charities and organizations in the Philadelphia area resonates with the community and encourages people to support the cause. Third, their unique and engaging content, such as Christmas-themed covers and original songs, appeals to a wide audience. Finally, their consistent and long-term commitment to the cause has helped build a loyal fan base and maximize their impact.
In conclusion, the Eagles' musical side hustle, The Philly Specials, has made a significant impact on the Philadelphia community through their charity albums. By leveraging their celebrity status, focusing on local causes, and creating engaging content, they have raised millions of dollars for various charities. Their approach serves as an inspiration for other organizations looking to make a difference through creative and innovative fundraising efforts.
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